The Indonesian creative economy has been on the rise since 2015 when it has started being measured and prioritized by the government. Its contribution towards the Indonesian GDP has risen significantly as well. A small part of that creative sector is the video game industry and market. The video game global market will be worth USD 200 Billion in 2023. Indonesia currently is ranked 16th in terms of market size. Although having an enormous market opportunity, local video game producers only contribute 1%. Growth opportunities exist, however local game studios are facing the difficulty of recruiting quality game developers. Higher education institutions need to produce graduates having the knowledge, competences, and skills relevant for their work. This study is done to identify and prioritize attributes for the design of a university level program in game development that ensures employability in the sector. A qualitative thematic analysis is done in identifying the important factors for an academic program, followed by an analytical hierarchical process in determining the factors. Result of the study shows that a curriculum with internships in game studios, ensuring students are knowledgeable on the business models & video game market, having practitioners teach in the program, and creating a community of practice in the university is essential in producing quality graduates.

In the world, the video game industry has really exploded until about 2000, and since then has achieved great strides, becoming one of the leading forms of the entertainment industry, at least in terms of revenue. The main purpose of this paper is to examine the consumer behavior in the case of video games with three objectives: identify the factors affecting customer satisfaction for video games; analyze these factors to understand how they affect consumer behavior and propose some recommendations to improve the customer satisfaction for video games. Data was collected from 205 Vietnamese gamers addressing the variables of individual, psychological, cultural, and social factors. Regression analysis found that all four factors positively affect consumer behavior, in terms of customer satisfaction, especially cultural factors. The findings of this research analyzed the theoretical foundations of the theory of behavior, based on which investigated the study of consumer behavior of video game services of players in Vietnam by market research, analyze data, thereby helping businesses understand the psychological response, consumer behavior of customers, and can devise appropriate strategies.

This study conducted a thorough analysis of a dataset from a video game to reveal the relationship between game content, interactive features, and classification ratings. The project attempted to convert raw data into meaningful insights by employing Python for data processing and machine learning. The analysis uncovered strong relationships between content descriptors and ESRB ratings, indicating a market that strategically customizes game material to different demographic groupings. Moreover, the inclusion of interactive features such as 'Users Interact' and 'In-Game Purchases' suggests a transition towards gaming experiences that are more immersive and financially interactive. The highlight of this project was the creation of a web-based tool that can accurately forecast game classifications, utilizing advanced models such as XGBoost. The application offers developers and rating organizations a vital tool to achieve accuracy in game classification. The study's conclusions provide a detailed comprehension of console market dynamics, clarifying the present patterns and possible future developments in the gaming industry.