The purpose of this study is to offer better understanding to the dimensions of e-service quality and relationship quality by building on previous literature on e-service quality of tourism sector in Jordan. Moreover, the study also aimed to study the influence of Electronic Service Quality on relationship quality within the tourism sector in Jordan from the customer's perspective. The Electronic Service Quality is represented by information quality, ease of use, reliability, privacy and responsiveness. The population of the study consisted international tourists, who visited (Dead Sea) Jordan during summer 2019. A convenient random sample was taken amounted (400) participants and PLS was used to examine the study hypotheses. The researchers found that there was statistically significant influence of the Electronic Service Quality on relationship quality. The study also indicates that ease of use, privacy and responsiveness had significant positive influence on relationship quality. The researchers recommended the use of electronic services and focus on the dimensions of e-service quality on tourism electronic services especially in Jordan.

The rate of foreign tourist arrivals coming to Vietnam as an emerging tourism market has been increased significantly bringing enormous benefits for improving the socio-economic indicators. The purpose of this paper is to examine the impact of exchange rate policy on the number of foreign tourist arrivals in Vietnam over the period 2006-2018. Our regression results show the exchange rate maintained a positive impact on the demand of foreign tourists and indicate that the domestic currency devaluation also had a positive effect on the number of foreign tourists to Vietnam. Besides, the quantitative result also indicates the number of foreign tourist arrival in the early periods had a positive impact on itself in the current period. Furthermore, the Granger causality test con-firms the existence of a one-way causal relationship between the exchange rate and the number of foreign tourist arrivals. Finally, the paper provides some implications for policymakers in order to efficiently use the exchange rate policy to increase the number of foreign tourist arrivals in the coming time.

This study aims to examine the complex dynamics of short video marketing, social sharing, and consumer engagement specifically within the tourism sector in Jordan. The study used AMOS software for analysis, gathering data from a total of 468 participants, including both internal and external tourists. The results emphasize the significant impact of short video marketing in stimulating social sharing behaviors among travelers, prompting them to share their experiences on various social platforms, thus expanding the reach of tourism-related content. Moreover, the research reveals the mutual relationship between social sharing and consumer engagement, indicating that sharing behaviors play a crucial role in increasing levels of engagement among tourists. The novelty of this research resides in its concentrated investigation of these associations within the unique context of the Jordanian tourism sector. The study's significance lies in its ability to expand comprehension of digital marketing dynamics in the tourism industry, providing practical insights for marketers seeking to improve brand visibility and engagement in digital spaces. This study enhances the current knowledge base by employing a quantitative approach, establishes a basis for future research endeavors, and offers valuable insights for marketers aiming to maximize the effectiveness of digital marketing strategies.