This study adopts the Theory of Planned Behavior (TPB) framework to examine the effect of the government-initiated Entrepreneurship Student Program (ESP) on the entrepreneurial intentions and behavior of students. In addition, the research also examines the market information adequacy and standard psychological components of TPB, namely attitude, subjective norms, and perceived behavioral control as predictor variables. Data are collected from 208 university students in Semarang, Indonesia, with the Partial Least Squares - Structural Equation Modeling (PLS-SEM) technique employed for analysis. The result shows that ESP and the adequacy of market information directly influence the entrepreneurial behavior of Indonesian students, while the influence of attitudes and perceived behavior control is mediated by entrepreneurial intention. In conclusion, this study implies that ESP can be considered effective in preparing and facilitating entrepreneurship among university students, therefore the government needs to consider increasing its availability to cover a larger number of universities in Indonesia.

This research is conducted to examine the process from the intention to purchase life insur-ance among people in two major cities of Hanoi and Ho Chi Minh City in Vietnam, based on the theoretical framework of theory of planned behavior. The study is conducted in Hanoi and Ho Chi Minh City in Vietnam through an online questionnaire of 358 people. Based on the data collected, the study used Cronbach’s alpha, exploratory factor analysis, KMO and Bartlett’s test and regression analysis by using SPSS software. The results show that life insurance buying behavior was influenced by purchase intention, attitudes, financial insight and product accessibility. Moreover, it was recognized higher weight of financial literacy and product accessibility in life insurance buying behavior. The research determined that financial knowledge could promote buying intention to actual purchase behavior in the life insurance area.