The objective of the current study was to examine the role of supply chain and product development in sustainable performance, goodwill and firm popularity. Furthermore, the mediating role of product development was also examined. Population of the study was rubber manufacturing companies of Indonesia. In this regard, data were collected from the employees of rubber making companies of Indonesia. 500 questionnaires were used for data collection among the rubber making companies. Data was analyzed through statistical software. Results of the analysis revealed that the supply chain has a major contribution to sustainable performance, goodwill and firm popularity. Increase in the supply chain of rubber manufacturing companies, increases the sustainable performance, goodwill and firm popularity. Moreover, product development also has important contributions to the sustainable performance, goodwill and firm popularity. Supply chain has a positive effect on product development and product development has a positive effect on sustainable performance, goodwill and firm popularity.

This paper presents an empirical investigation on the effects of empowering organizational capabilities on new product-development efficiency improvement and the proposed study is applied in one of Iranian food producers in city of Tehran, Iran. The study considers seven components including technological capabilities, marketing mix capabilities, capabilities for communication with customers, quality of new products, fast entry to market capabilities, customer satisfaction and economic success. The study designs a questionnaire in Likert scale and distributes it among 384 randomly selected people who regularly use different food products. Cronbach alphas for all components of the survey are within acceptable limits and it confirms the overall questionnaire in terms of various questions. The study has used t-student test as well as structural equation modeling to examine different hypotheses of the survey.

Selecting a product development strategy that is associated with the company & apos; s current service or product innovation, based on customers’ needs and changing environment, plays an important role in increasing demand, increasing market share, increasing sales and profits. Therefore, it is important to extract effective variables associated with product development to improve performance measurement of firms. This paper investigates important factors influencing product development strategies using factor analysis. The proposed model of this paper investigates 36 factors and, using factor analysis, we extract six most influential factors including information sharing, intelligence information, exposure strategy, differentiation, research and development strategy and market survey. The first strategy, partnership, includes five sub-factor including product development partnership, partnership with foreign firms, customers’ perception from competitors’ products, Customer involvement in product development, inter-agency coordination, customer-oriented approach to innovation and transmission of product development change where inter-agency coordination has been considered the most important factor. Internal strengths are the most influential factors impacting the second strategy, intelligence information. The third factor, introducing strategy, introducing strategy, includes four sub criteria and consumer buying behavior is the most influencing factor. Differentiation is the next important factor with five components where knowledge and expertise in product innovation is the most important one. Research and development strategy with four sub-criteria where reducing product development cycle plays the most influential factor and finally, market survey strategy is the last important factor with three factors and finding new market plays the most important role.

There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.

This paper presents an investigation on the role of packaging design on persuading consumer to buy different products in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale consists of 26 questions, distributes it among some Iranian experts and analyzes it based on principal component analysis. During the survey, the number of questions is reduced from 26to 23. Cronbach alpha is calculated as 0.88 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.80 and 1880, respectively. Based on the results of our survey, we have derived five factors including requirement attributes, proportionality components, consumer choice, product appearance attractiveness and consumer characteristics.