How to cite this paper
Azad, N., Bandad, S & Hozouri, S. (2014). Investigating the effect of packaging design on persuading consumers.Uncertain Supply Chain Management, 2(2), 105-110.
Refrences
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Clement, J., Kristensen, T., & Gr?nhaug, K. (2013). Understanding consumers & apos; in-store visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services.
Cak?r, M., & Balagtas, J. V. (2013). Consumer response to package downsizing: Evidence from the Chicago Ice Cream Market. Journal of Retailing.
Giese, J. L., Malkewitz, K., Orth, U. R., & Henderson, P. W. (2013). Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength. Journal of Business Research.
Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology, 20(4), 431-441.
Schoormans, J. P., & Robben, H. S. (1997). The effect of new package design on product attention, categorization and evaluation. Journal of Economic Psychology, 18(2), 271-287.
Clement, J., Kristensen, T., & Gr?nhaug, K. (2013). Understanding consumers & apos; in-store visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services.
Cak?r, M., & Balagtas, J. V. (2013). Consumer response to package downsizing: Evidence from the Chicago Ice Cream Market. Journal of Retailing.
Giese, J. L., Malkewitz, K., Orth, U. R., & Henderson, P. W. (2013). Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength. Journal of Business Research.
Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology, 20(4), 431-441.
Schoormans, J. P., & Robben, H. S. (1997). The effect of new package design on product attention, categorization and evaluation. Journal of Economic Psychology, 18(2), 271-287.