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Growing Science » Decision Science Letters » The role of new product development on export market share

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Decision Science Letters

ISSN 1929-5812 (Online) - ISSN 1929-5804 (Print)
Quarterly Publication
Volume 2 Issue 4 pp. 241-250 , 2013

The role of new product development on export market share Pages 241-250 Right click to download the paper Download PDF

Authors: Naser Azad, Seyed Foad Zarifi, Seyed Mohsen Seyed Aliakbar

Keywords: Export market, Market share, Product development

Abstract: There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.

How to cite this paper
Azad, N., Zarifi, S & Aliakbar, S. (2013). The role of new product development on export market share.Decision Science Letters , 2(4), 241-250.

Refrences
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Journal: Decision Science Letters | Year: 2013 | Volume: 2 | Issue: 4 | Views: 2523 | Reviews: 0

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