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Growing Science » Tags cloud » Continuous usage intention

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1.

Continuance intention to use smartwatches: An empirical study Pages 1643-1658 Right click to download the paper Download PDF

Authors: Ahmad Rabaai, Enas Al-lozi, Qais Hammouri, Nooh Muhammad, Ayman Alsmadi, Jassim Al-Gasawneh

doi 10.5267/j.ijdns.2022.4.012

๐Ÿ”‘ Keywords: Continuous usage intention, ECM, Smartwatches, Wearable devices

Abstract:
This study aims at investigating the factors that determine the continuous intention to use smartwatches, one of the most prevalent types of wearable devices. The study extends the expectation confirmation model (ECM) by incorporating other variables (i.e., construct) which capture the unique context of smartwatches continuous usage, namely healthology, perceived aesthetics, habit, and social influence. Hypotheses were assessed using partial least square structural equation modeling (PLS-SEM) approach on data collected from 287 actual smartwatch users. The results reveal that performance expectancy, satisfaction, healthtology, perceived aesthetics and habit significantly influence the continuous usage of smartwatches, while social influence is non-significant. The research model of this study explains 65.7% of the variance in the continuous usage intention of smartwatches. The insights provided by this study suggest fruitful opportunities for future research. They can also help smartwatches companies, developers and marketers with strategies and directions for further development and growth by ensuring usersโ€™ continuous usage of smartwatches.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 4 | Views: 3366

 
2.

What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia Pages 17-26 Right click to download the paper Download PDF

Authors: Putu Laksmita Dewi Rahmayanti, Ida Bagus Agung Dharmanegara, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, Komang Agus Satria Pramudana, Gede Bayu Rahanata, I Gusti Ayu Ketut Giantari, Martaleni Martaleni

doi 10.5267/j.ijdns.2021.11.001

๐Ÿ”‘ Keywords: Marketing, Instant Messaging, Millennials Generation, Continuous Usage intention

Abstract:
This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literatureโ€™s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 1 | Views: 2384

 
3.

Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions Pages 649-658 Right click to download the paper Download PDF

Authors: Putu Laksmita Dewi Rahmayanti, I Gusti Ngurah Jaya Agung Widagda, Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, Martaleni Martaleni, Dwi Putra Buana Sakti, Suwitho Suwitho, Putri Anggreni

doi 10.5267/j.ijdns.2021.8.002

๐Ÿ”‘ Keywords: Continuous Usage Intention, Attitude, Perceived Usefulness, Perceived Ease of Use, E-Wallet

Abstract:
The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
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Journal: IJDS | Year: 2021 | Volume: 5 | Issue: 4 | Views: 4351

 

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