Growing Science » Tags cloud » Brand Experience
Authors: Hery Winoto Tj, Bernard Tirtomoeljono Widjaja
DOI: 10.5267/j.uscm.2024.2.004
Keywords: Brand Experience, Customer Perceived Value, e-WOM, Relational Benefit, Willingness to Pay More
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 758 | Reviews: 0
Authors: Jaruwan Napalai, Anon Khamwon
DOI: 10.5267/j.uscm.2023.2.013
Keywords: Brand Coolness, Brand Experience, Brand Identification, Brand Equity, Millennial Consumers
Journal: USCM | Year: 2023 | Volume: 11 | Issue: 2 | Views: 1050 | Reviews: 0
Authors: Terrylina A. Monoarfa, Osly Usman
Keywords: Service quality, Brand experience, Brand credibility, Behavioral intention
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 16 | Views: 1017 | Reviews: 0
Authors: Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Bt Md. Salleh
Keywords: Brand engagement, Brand equity drivers, Brand experience, Brand affect, Automobile brands in Pakistan, Customer-based brand equity
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 10 | Views: 1331 | Reviews: 0
Authors: Samaneh Khalili, Ahmad Rahchamani, Masoumeh Sadat Abtahi
DOI: 10.5267/j.msl.2013.08.031
Keywords: Brand experience, Brand image, Brand satisfaction, Perception image
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 9 | Views: 3898 | Reviews: 0
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