How to cite this paper
Farhat, K., Mokhtar, S & Salleh, S. (2020). Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan.Management Science Letters , 10(10), 2237-2248.
Refrences
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Aaker, D. A. (1996a). Building strong brands. New York: Free Press.
Aaker, D. A. (1996b). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.
Adetunji, R. R., Rashid, S. M., & Ishak, S. M. (2018). Social media marketing communication and consumer-based brand eq-uity: An account of automotive brands in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication,34(1), 1-19. doi:10.17576/jkmjc-2018-3401-01
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Amir, A., & Asad, M. (2018). Consumer’ s purchase intentions towards automobiles in Pakistan, 202–213. https://doi.org/10.4236/ojbm.2018.61014
Arifeen, M. (2018, March 07). Future vision of Pakistan's automotive industry. Retrieved October 16, 2018, from http://www.pakistaneconomist.com/2018/03/05/future-vision-pakistans-automotive-industry/
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Azoulay, A., & Kapferer, J.-N. (2003). Do brand personality scales really measure brand personality? Journal of Brand Man-agement, 11(2), 143–155. https://doi.org/10.1057/palgrave.bm.2540162
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Chaudhuri, A., & Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93.
Cheah, J.-H., Ting, H., Ramayah, T., Memon, M. A., Cham, T.-H., & Ciavolino, E. (2018). A comparison of five reflective–formative estimation approaches: Reconsideration and recommendations for tourism research. Quality & Quantity, 53(3), 1421–1458.
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Aaker, D. A. (1996b). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.
Adetunji, R. R., Rashid, S. M., & Ishak, S. M. (2018). Social media marketing communication and consumer-based brand eq-uity: An account of automotive brands in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication,34(1), 1-19. doi:10.17576/jkmjc-2018-3401-01
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Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258–266. https://doi.org/10.1108/07363761311328928
Allen, C. T., Machleit, K. A., & Kleine, S. S. (1992). A comparison of attitudes and emotions as Predictors of behavior at di-verse levels of behavioral experience. Journal of Consumer Research, 18(4), 493. https://doi.org/10.1086/209276
Amir, A., & Asad, M. (2018). Consumer’ s purchase intentions towards automobiles in Pakistan, 202–213. https://doi.org/10.4236/ojbm.2018.61014
Arifeen, M. (2018, March 07). Future vision of Pakistan's automotive industry. Retrieved October 16, 2018, from http://www.pakistaneconomist.com/2018/03/05/future-vision-pakistans-automotive-industry/
Ashley, C., Noble, S. M., Donthu, N., & Lemon, K. N. (2011). Why customers won’t relate: obstacles to relationship market-ing engagement. Journal of Business Research, 64(7), 749–756.
Azoulay, A., & Kapferer, J.-N. (2003). Do brand personality scales really measure brand personality? Journal of Brand Man-agement, 11(2), 143–155. https://doi.org/10.1057/palgrave.bm.2540162
Becker, J.-M., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: Guidelines for using reflec-tive-formative type models. Long Range Planning, 45(5-6), 359–394.
Bernhart, D. W., Grosse-Kleimann, P., & Hoffmann, D. M. (2011). Automotive landscape 2025. Automotive Competence Cen-ter Client Magazine, (Automotive Insights), 12–17.
Blackwell, S. A., Szeinbach, S. L., Barnes, J. H., Garner, D. W., & Bush, V. (1999). The antecedents of customer loyal-ty. Journal of Service Research, 1(4), 362–375.
Bollen, K. A. (1989). Structural equations with latent variables. New York: Wiley.
Bowden, J. (2009). Customer engagement: A framework for assessing customer-brand relationships: The case of the restau-rant industry. Journal of Hospitality and Leisure Marketing, 18(6), 574–596.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loy-alty? Journal of Marketing, 73(3), 52–68.
Brunello, A. (2015). Brand equity in premium car market. International Journal of Communication Research, 5(2), 128–135.
Byrne, B. M. (2016). Structural Equation Modelling with AMOS: Basic Concepts, Applications, and Programming (3rd ed.). New York: Routledge
Chan, T. K. H., Zheng, X., Cheung, C. M. K., Lee, M. K. O., & Lee, Z. W. Y. (2014). Antecedents and consequences of cus-tomer engagement in online brand communities. Journal of Marketing Analytics, 2(2), 81–97.
Chaudhuri, A., & Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93.
Cheah, J.-H., Ting, H., Ramayah, T., Memon, M. A., Cham, T.-H., & Ciavolino, E. (2018). A comparison of five reflective–formative estimation approaches: Reconsideration and recommendations for tourism research. Quality & Quantity, 53(3), 1421–1458.
Chin, W.W. (1998) Commentary: Issues and opinion on Structural Equation Modeling. MIS Quarterly, 22, 7-16
Cohen, J. E. (1988). Statistical power analysis for the behavioral sciences. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
Duarte, P. A. O., & Raposo, M. L. B. (2010). A PLS model to study brand preference: An application to the mobile phone mar-ket Handbook of partial least squares: Springer.
Edmunds. (2018). Loyalty Report 2018. Santa Monica: California
Elliott, A. C., & Woodward, W. A. (2007). Statistical analysis: Quick reference guidebook with SPSS examples. Thousand Oaks, CA: Sage Publications Emerson, R. M. (1 962). Power dependence relations. American SocioIogicaI Review, 2 7,31-41
Franzak, F., Makarem, S., & Jae, H. (2014). Design benefits, emotional responses, and brand engagement. Journal of Product & Brand Management, 23(1), 16–23. https://doi.org/10.1108/JPBM-07-2013-0350
Farquhar, P.H. (1989). Managing Brand Equity. Marketing Research, 1, 24-33.
Fırat, A. F., & Dholakia, N. (2006). Theoretical and philosophical implications of postmodern debates: Some challenges to modern marketing. Marketing Theory, 6(2), 123-162.
Flop gear. (2015, May 09). Retrieved October 11, 2018, from https://www.economist.com/asia/2015/05/09/flop-gear
Füller, J., Matzler, K., & Hoppe, M. (2008). Brand community members as a source of innovation. Journal of Product Innova-tion Management, 25(6), 608–619. https://doi.org/10.1111/j.1540-5885.2008.00325.x
Gerrits, M., Zhang, D., Klotz, A., Xu, L., & Xie, A. (2014). The battle for automotive brand loyalty in China. Retrieved from http://image-src.bcg.com/Images/The_Battle_for_Automotive_Brand_Loyalty_in_China_Sep_2014_tcm96-74435.pdf
Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspec-tive. Journal of Management Information Systems, 18(1), 185–214.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, New Jersey: Prentice Hall
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications, Inc
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 18, 139-1 52.
Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of Partial Least Squares Structural Equation Modeling in strategic management research: A review of past practices and recommendations for future applications. Long Range Planning, 45(5-6), 320–340.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2011). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science,40(3), 414-433.
Hair, J.F., Hult, G.T.M., Ringle, C., Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM), (2nd ed). Sage Publications Limited Inc, London, Thousand Oaks, Calif.
Halaszovich, T., & Nel, J. (2017). Customer–brand engagement and Facebook fan-page “Like”-intention. Journal of Product & Brand Management, 26(2), 120–134. https://doi.org/10.1108/JPBM-02-2016-1102
Hanan, A. (2016, August 24). A look into the enigmatic buying trend of Pakistan’s auto consumers. Retrieved October 13, 2018, from https://www.pakwheels.com/blog/car-buying-habits-pakistanis/
Harrison, T. M., & Barthel, B. (2009). Wielding new media in web 2.0: Exploring the history of engagement with the collabo-rative construction of media products. New Media and Society, 11(1–2), 155–178.
Hashmi, N. (2014, March 27). Pakistan auto industry current status & future potential. Retrieved from http://www.creb.org.pk/uploads/NabeelHashmi.pdf
Hayes, A. F., & Preacher, K. J. (2010). Quantifying and testing indirect effects in simple mediation models when the constitu-ent paths are nonlinear. Multivariate Behavioral Research, 45(4), 627–660. doi: 10.1080/00273171.2010.498290
Hennig Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002). Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality. Journal of Service Research, 4(3), 230–247.
Henseler, J., Ringle, C., & Sinkovics, R. (2009). The use of partial least squares path modeling in international market-ing. Advances in International Marketing, 20, 277–319.
Huang, C.-C. (2017). The impacts of brand experiences on brand loyalty: mediators of brand love and trust. Management De-cision, 55(5), 915–934.
Johnson, R. E., Rosen, C. C., Chang, C.-H. (D., Djurdjevic, E., & Taing, M. U. (2012). Recommendations for improving the construct clarity of higher-order multidimensional constructs. Human Resource Management Review, 22(2), 62–72.
Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands building customer-based brand equity: Journal of Marketing Communications, 15(2–3), 139–155.
Keller, K. L. (2003). Understanding brands, branding and brand equity. Interactive Marketing, 5(1), 7–20.
Keller, K. L. (2013). Strategic brand management. (Stephanie Wall, Ed.) (4th ed.). Harlow: Pearson Education, Inc.
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