During the past few years, there have been increasing discussions on the impact of brand in business units. Many researchers have concluded that the best way to increase sales is to introduce the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy products. The proposed study is implemented in city of Tehran by choosing 475 people. The proposed model is analyzed using structural equation model and factor analysis. The results indicate that there is a direct positive relationship between brand and loyalty and a powerful brand could help setup a long-term relationship between customer and firm, which leads to brand loyalty. In other words, brand identity influences perception value, customer satisfaction, brand trust while perception value influences customer satisfaction and brand trust. In addition, customer satisfaction influences brand trust, brand trust influences customer loyalty and finally brand identity indirectly influences customer loyalty.

In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality perception, awareness, exclusiveness, word of mouth advertisement, brand name image, advertisement, price, distribution and guarantee. A sample 428 people are selected in a city of Tehran/Iran and they are asked to reply questions on Likert based. The results show that there is a positive and meaningful relationship between marketing mix efforts and brand equity. In other words, more advertisements could help better market exposure, which means customers will have more awareness on market characteristics. Among all mixed efforts, guarantee influences more on brand equity, which means consumers care more on product services than other features. Finally, among different characteristics of brand equity, product exclusiveness plays an important role. In other words, people are interested in having exclusive product, which is different from others.

One of the most important responsibilities of welfare receivers in all communities is to find a job. In many cases, people are encouraged to act as entrepreneurs and create jobs and opportunities. In this study, we perform an empirical study among 280 welfare receivers to measure the effects of social cognitive consultation on changing receivers' entrepreneurship attitudes. The study uses Bandura's social cognitive questionnaire and select 30 volunteers who receive the lowest marks in this survey and they are divided into two groups. The study provides a consultation among them for eight consecutive sessions of two hour-period and the results indicate that the consultation can change both welfare receivers' perception and their attitude, significantly.

Systematic risk (beta) is one of the most effective factors in predicting the appropriate required rate of return of portfolios. Understanding systematic risk of usual portfolio of various companies helps investors consider financial investment, more confidentially. The aim of this study is to determine if there is any significant relationship between Company Size (Market value of stocks, Book value of stocks, level of company sale, trade volume of stocks, Price dividend ratio) as independent variables and Systematic risk (Beta) as dependent variables. The study chooses 112 companies accepted in Tehran Stock Market based on screening (systematic deletion) in a six-year- period from 2005 to 2010. The required data were gathered from basic financial statement, committee reports, and other available documents in Tehran Stock Market. Regression and Pearson correlation were used to analyze the data. The results of the study revealed that there is a significant relationship between the variables. Some suggestions regarding the topic of the research are given too.

The study investigates different factors influencing people to have more stress in a hydropower unit located in city of Esfahan, Iran. Since there were only 81 people working for customer service section of this company and the proposed study tries to focus only on this part of the firm we have decided to distribute questionnaires among all of them. The questionnaire consists of two parts, in the first part, we gather all private information such as age, gender, education, job experience, etc. through seven important questions. In the second part of the survey, there are 66 questions, which include all the important factors influencing employees & apos; stress. Cronbach alpha is calculated as 0.946, which is well above the minimum acceptable level. The results of our ANOVA tests shows that among different factors, difficulty of working condition as well as work pressure are two most important factors increasing stress among employees. The other findings indicate that there is not a significant difference on work stress among different groups of employees in terms of their job title, educational level, employment type and gender (P & GT; 0.05). The other finding indicates that there is a meaningful difference between different groups of people with various ages, marital status and job experience (P & GT; 0.05).

Nowadays, mergers and acquisitions are stated as favorable strategies and as free flows of capital applied by managers for the optimal implementation of resources and assets. Acquisition is associated with a condition where two businesses are placed under one shelter and are run like members of a group or are merged as a single corporate. In mergers, two businesses are combined in a new form based on the mutual interests of both parties. The shares of the two businesses are usually exchanged so that they could take part in the new business as shareholders. In acquisition, a business begins to control another business effectively by purchasing parts of its ownership. The present study explored the impact of acquisition on performance of Iranian target companies listed in Tehran Stock Exchange. The results of testing research hypotheses showed that performance of target companies did not significantly increase after acquisition, suggesting a decreasing trend in the performance of the target companies after acquisition compared with the period before acquisition.

The capital market, as one of the main components of the financial markets, plays an important role in the economic development of countries. As financial markets become more globalized through the free flow of capital and international trade, price fluctuations in financial assets also affect other assets and markets. Due to the high impact of foreign exchange, gold, and oil markets on other financial markets, this study examined the impact of these markets on the Tehran Stock Exchange market from April 2015 to March 2021. In this regard, US dollar, ounces of gold, and crude oil are used as independent variables, and Tehran Price Index (TEPIX) is considered as a dependent variable. The results of the final model indicate that the prices of dollars, gold, and oil had significant effects on the total price index of the Tehran Stock Exchange.

During the past few months, there has been a steady downside trend on oil price. From summer, 2015 to winter, 2016, the oil price has declined to the $20 range. Its rate of decline is amazing, having lost $10, one third of its value, in just one month. This paper presents a survey on recently published studies on relationship between oil price and stock market. The study covers several studies on the effects of oil price on China, India, Lebanon, United States and some other G7 stock markets. We also review the effects of oil price volatility on stock market. The results of most studies have indicated some strong relationships between oil price volatility and stock market return.

The capital market is one of the most critical pillars of financial markets, which plays an important role in countries' economies. With the increasing development of international trade and the free flow of capital, financial asset prices spread to other assets. The extend is increasing with the expansion of communication networks as well as the close connection of financial markets to each other. Therefore, the state of a market is not only specific to itself but also affects other financial markets. Global oil, gold, and basic metal prices, including palladium, significantly influence the American financial markets. Due to the importance of the Nasdaq index for investors' investment decisions, this study analyzes the impact of oil, gold, and palladium metal prices on the Nasdaq index monthly between 2016 and 2021. Based on the final model, the oil and gold markets significantly impact the Nasdaq index, while palladium has a less significant impact.

A new durable antibacterial cotton fabric was successfully prepared by free-radical graft copolymerization of acrylic acid (AA) and itaconic acid (IA) onto a cotton fabric in an aqueous medium. Ammonium persulfate (APS) was used as the initiator in the presence of a crosslinker, methylene bisacrylamide (MBA). The nanocomposite hydrogel was obtained from in situ formation of silver nanoparticles from reduction of silver cations by sodium borohydride. A proposed mechanism for nanocomposite formation was suggested and the effect of ratio of IA to AA on water absorbency discussed. FTIR, UV-Vis, X-ray, and scanning electron microscopy were employed to characterize the structure of the prepared superabsorbent. The antibacterial activity of the hydrogel was tested qualitatively and quantitatively. Results showed that the silver nanoparticle-loaded fabric has potent antibacterial activity to Escherichia coli Gram-negative bacteria.