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Growing Science » Authors » Truong Duc Thao

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Sort articles by: 📖 Volume | 📅 Date | ⭐ Most Rates | 👁️ Most Views | 🚀 Rising Stars | 📊 Citations (Scopus) | 🔥 Hot Papers
1.

The effects of strategy and market orientation on the performance of Vietnamese startups Pages 1357-1366 Right click to download the paper Download PDF

Authors: Hoang Van Hai, Nguyen Duc Xuan, Truong Duc Thao, Pham Thi Thu Hien

doi 10.5267/j.msl.2020.11.004 Crossmark

🔑 Keywords: Strategy, Business strategy, Market orientation, Vietnamese startup enterprise

Abstract:
This study is based on the results of a survey of 518 start-ups in Vietnam during the period of establishment from 2016 to 2018. Data collection lasted from November 2019 to May 2020, interrupted by Covid-19 translation and collected data were processed on SPSS20 and AMOS24 software, model estimation and hypothesis testing using linear structural equations (SEM). The research results show that business strategy and market-oriented factors had positive impacts on the performance of Vietnamese startups. However, no regulatory relationship of business strategy has been found that affects the impact relationship of market orientation with business performance. In addition, the study also found that, in current context, startups pursuing defensive strategies have more success than firms pursuing pioneering strategies and startups in the field. Trade / services are more likely to succeed than in agriculture and industry.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 4 | Views: 1929

 
2.

Intention to apply e-commerce in marketing communication activities in the supply chain of community-based tourism in Vietnam Pages 1205-1212 Right click to download the paper Download PDF

Authors: Nguyen Duc Thang, Truong Duc Thao, Phung Xuan Dung, Bui Cam Phuong, Pham Tran Thang Long, Dinh Van Toi, Vo Thanh Trung, Nguyen Thi Thuy, Bui Phuong Linh

doi 10.5267/j.uscm.2023.4.002 Crossmark

🔑 Keywords: Supply chain in tourism, Technology acceptance model, e-commerce, Marketing communication, Community-based tourism

Abstract:
This study represents a survey data of 466 community-based tourism establishments in the northern provinces of Vietnam such as, Yen Bai, Ha Giang, Tuyen Quang etc., with strongly developed community-based tourism activities based on the technology acceptance model (TAM). The results show that perceived ease of use of e-commerce has a positive and strong impact compared to perceived effectiveness of e-commerce on the intention to apply e-commerce to marketing communication activities in the supply chain of community-based tourism in Vietnam. In addition, if community-based tourism businesses perceive themselves as being modern, it will positively affect the perception of the ease of use and effectiveness of e-commerce, thereby indirectly bringing about a positive impact on the intention to apply e-commerce. Conversely, if they perceive themselves being traditional, it will negatively affect this relationship. Accordingly, this study helps provide practical evidence for promoting the application of e-commerce in tourism in remote, economically difficult areas in Vietnam and elsewhere. Nonetheless, the study remains limited when it has not been done a multi-group analysis to consider different influences of the factors of region, destination characteristics, type of tourism on intention to apply e-commerce for marketing communication activities in community-based tourism establishments.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 1117

 
3.

The effect of different factors on intention to apply total quality management system in petroleum and liquefied gas enterprises in Vietnam: The role of the leader’s personality Pages 949-956 Right click to download the paper Download PDF

Authors: Truong Duc Thao, Duong Minh Tu

doi 10.5267/j.uscm.2021.7.006 Crossmark

🔑 Keywords: TQM, Application intention, Quality management, Petroleum and liquefied gas business in Vietnam

Abstract:
This study was conducted based on Davis's extended technology acceptance model (TAM) (1989) and survey data of 486 petroleum and liquefied gas enterprises in Vietnam on their intention to apply using a total quality management (TQM) system. Research results show that factors such as (1) Perception of the effectiveness of TQM; (2) Perception of the effectiveness of the convenience in using TQM; and (3) Perception of the effectiveness of TQM compared to the old system which has a positive impact on the intention to apply the total quality management system in petroleum and liquefied petroleum gas enterprises in Vietnam. Besides, the perception of decision-makers on issues related to quality management in these enterprises also has a direct influence on the perception of the TQM usability and indirect effect of the intention to use TQM application in these enterprises.
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Journal: USCM | Year: 2021 | Volume: 9 | Issue: 4 | Views: 1261

 
4.

A new integrated MCDM approach for lecturers’ research productivity evaluation Pages 355-364 Right click to download the paper Download PDF

Authors: Nguyen Anh Tuan, Truong Thi Hue, Luong Thuy Lien, Truong Duc Thao, Nguyen Duy Quyet, Luu Huu Van, Luong Tram Anh

doi 10.5267/j.dsl.2020.5.001 Crossmark

🔑 Keywords: TOPSIS, AHP, Interval neutrosophic sets, Fuzzy sets, MCDM, Lecturers’ research productivity evaluation

Abstract:
Evaluating research productivity of lecturer is a vital process of universities for teaching improvement and administrative decision making. Lecturers’ research productivity evaluation is a difficult and sensitive problem which has many objective and subjective criteria, complexity and imprecision. Therefore, the evaluation of lecturers’ research productivity can be viewed as a multi-criteria decision making (MCDM) problem in vague environment. This study develops an integrated MCDM approach for evaluating the lecturers’ research productivity. In the proposed approach, a fuzzy analytic hierarchy process (AHP) is applied to determine the weights of criteria. A Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method using interval neutrosophic sets is further adopted for showing the preference order of the lecturers’ research productivity in an educational organization. Finally, the proposed approach is applied to solve the lecturers’ research productivity evaluation problem in the case of University of Economics and Business, Vietnam National University, Hanoi (UEB-VNU).
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Journal: DSL | Year: 2020 | Volume: 9 | Issue: 3 | Views: 2047

 

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