This study examines the impact of psychological characteristics, materialism, unity, uniqueness, hedonism, and perfectionism, and demographic characteristics including gender, age and income as well as the costing behavior (price) on the views towards the luxury restaurant. The results show that perfectionism and uniqueness had a direct impact on the consumer's views towards luxury restaurant. On the other hand, the demographic characteristics such as age, income and education had a positive relationship with the consumer's views towards the luxury restaurant. Finally, a new hypothesis as the relationship between price and service quality and customer atti-tudes was examined in this study and it was concluded that there was a significant positive rela-tionship between price and customer’s views. The results of the research data also confirmed the relationship between price and service quality.

Due to the thrive of family businesses in the current economic situation, to solve the problem of the definition of these businesses, in this paper we suggest using a scale that measures the quality of family influence through three dimensions: power, experience, and culture. The family influence on power, experience and culture (F-PEC) scale, as well as strategic planning, have been tested precisely using a random sample of more than 211 people from two companies of Golestan and Shemshal industrial group located in Tehran, Iran through using the confirmatory factor analysis technique. The Scale shows a high level of reliability. F-PEC has been used in a number of studies to theoretical development, particularly in terms of the impact of family influence on the individual resources and as a source of competitive advantage. In this research, strategic planning is also considered as a source of competitive advantage and its impact on the success of the family business has been investigated.