The apparel industry is one of the business sectors included in Micro, Small and Medium Enterprises (MSMEs) in Bali Province. These apparel industry MSMEs contribute to employment and economic growth in Bali, so their business sustainability must be maintained. Measuring the business performance of MSMEs in the apparel industry needs to be carried out on an ongoing basis to ensure that these MSMEs can survive in increasingly fierce competition. The objectives of this study are: first, to explain the role of innovation strategy in mediating the effect of entrepreneurial orientation on MSME business performance, and second, to explain the role of technological resources in moderating the effect of entrepreneurial orientation on MSME business performance. The research was conducted on apparel MSMEs in Bali with 220 respondents taken randomly. Data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) technique. The analysis results show that entrepreneurial orientation has a significant positive effect on the performance of MSMEs. Entrepreneurial orientation has a significant positive effect on innovation strategy, and then innovation strategy has a significant positive effect on MSME business performance. Technological resources strengthen the influence of entrepreneurial orientation on MSME business performance.

Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide satisfying products. Satisfied consumers will feel a bond with the product. Purpose of the study is to examine Self-Brand Connection (SBC) as a mediating variable between customer satisfaction on repurchase intention and the role of love mark in moderating SBC for intention to repurchase. The sample used in the study was 210 and analysed quantitatively via SmartPLS3. The study found that customer satisfaction affects repurchase intentions. Customer satisfaction positively affects self-brand connection. The SBC affects repurchase intention. Love for culinary brands cannot moderate self-brand connection on repurchase intention. Brand respect can moderate SBC on repurchase intention.