In today's competitive business environment, the implementation of Customer Relationship Management (CRM) strategies is essential for firms to succeed. The purpose of this study is to investigate the relationship between CRM, customer satisfaction, and business profitability in the Jordanian logistics industry. Specifically, the study examines how customer satisfaction mediates the effect of three key CRM on business profitability. To achieve this, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze data collected from 384 employees of logistics firms in Jordan. The results of the study suggest that CRM positively affects customer satisfaction, and that customer satisfaction has a significant mediating effect on the relationship between CRM and business profitability. The findings of this study have important implications for logistics firms seeking to improve their business profitability through the adoption of CRM. By focusing on the three key CRM (Customer Identification, Customer Acquisition, and Customer Analytics), firms can improve their customer satisfaction levels, which, in turn, can lead to improved business profitability. This study adds to the growing body of literature on CRM practices and their impact on business profitability, particularly in the context of the Jordanian logistics industry.

In this descriptive analytical study conducted within the Jordanian Customs Department, the influence of Customs Intelligence and Risk Management on Sustainable Supply Chain practices and their subsequent effects on Customs Department Logistics were investigated. Data collected through a structured questionnaire distributed to department employees were analyzed using Smart PLS-4. The findings revealed that Customs Intelligence significantly shapes Sustainable Supply Chain practices, emphasizing the importance of data driven decision-making in achieving sustainability goals. Effective Risk Management strategies were found to positively contribute to Sustainable Supply Chain initiatives, highlighting the symbiotic relationship between risk mitigation and sustainability. Sustainable Supply Chain practices, in turn, were demonstrated to enhance the efficiency of Customs Department Logistics. Furthermore, the study unveiled that Sustainable Supply Chain acts as a mediator, enhancing the impact of both Risk Management and Customs Intelligence on Logistics outcomes. These findings collectively underscore the intricate dynamics of these factors in the context of the Jordanian Customs Department, providing valuable insights for optimizing logistics operations, ensuring compliance, and fostering sustainability. This paper contributes valuable insights and empirical evidence to the fields of customs-related logistics, risk management, sustainable supply chain management, and logistics operations within the Jordanian Customs Department. The paper provides recommendations that have the potential to inform and improve logistics practices, benefiting stakeholders in both the public and private sectors and advancing the understanding of these critical dynamics in the broader logistics and supply chain management discipline.

This paper investigates the driving factors behind sustainable supply chains in Jordan, focusing on the implementation of blockchain technology, customs ports practices, and technological infrastructure. The primary data for the study was collected through questionnaires distributed to employees working in the Jordanian customs. A random sampling method was employed to select participants, and a total of 184 valid questionnaires were retrieved for analysis. The collected data was analyzed using the statistical software Smartpls PLS4. The results of quantitative research reveal that the implementation of blockchain technology and technological infrastructure positively affects the driving of sustainable supply chains in Jordan, also customs ports practices also have a positive impact on driving sustainable supply chains, emphasizing the significance of efficient and resilient customs operations for sustainability. Additionally, compliance with environmental regulations enhances the effectiveness of blockchain technology in achieving sustainability objectives. Moreover, underscoring the role of robust technological capabilities in supporting sustainable operations within customs ports. The study contributes to the understanding of the key drivers of sustainable supply chains in Jordan, providing valuable insights for policymakers, supply chain managers, and other stakeholders involved in promoting sustainability within the customs ports industry. The findings can guide decision-making and inform strategies aimed at enhancing eco-efficiency and resilience in supply chain operations.