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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 9 Issue 3 pp. 631-636 , 2021

The effect of service quality and customer satisfaction toward customer loyalty in service industry Pages 631-636 Right click to download the paper Download PDF

Authors: Dewi Dewi, Ferdian Hajadi, Yunita Wijaya Handranata, Maria Grace Herlina

DOI: 10.5267/j.uscm.2021.5.007

Keywords: Service Quality, Customer Satisfaction, Customer Loyalty

Abstract: The purpose of this study is to determine the impact of service quality and customer satisfaction on customer loyalty of the laundry service industry in Indonesia. The research methods used were quantitative, and analyzed using multiple linear regression methods. Data were obtained by distributing questionnaires to 100 respondents in Jakarta from February to March 2020. The selection of respondents used a purposive sampling technique, with the criteria of using laundry services in the past. Findings from this research revealed a significant positive effect of service quality toward customer satisfaction; and both service quality and customer satisfaction also have significant and positive effects towards customer loyalty in laundry services in Indonesia. From this research, it is expected that the entrepreneur in the laundry service industry would better understand the importance of service quality, customer satisfaction and its correlation to customer loyalty in order to improve firm sales performance.

How to cite this paper
Dewi, D., Hajadi, F., Handranata, Y & Herlina, M. (2021). The effect of service quality and customer satisfaction toward customer loyalty in service industry.Uncertain Supply Chain Management, 9(3), 631-636.

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Journal: Uncertain Supply Chain Management | Year: 2021 | Volume: 9 | Issue: 3 | Views: 7023 | Reviews: 0

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