This study aimed at investigating the impact of marketing change capabilities on marketing strategic change collecting data using a questionnaire from a sample consisting of executives and managers in manufacturing firms. Performing data analysis by SmartPLS software, the results indicate that the three dimensions of marketing change capabilities (micro, meso, and macro change capabilities) exerted significant effects on marketing strategic change. Theoretically, this study fills a considerable gap in marketing literature concerning such effects and identifying 12 marketing-related change capabilities. Empirically, the study calls decision makers in manufacturing firms for start building marketing change capabilities to be ready to face marketing strategy failure due to the changing nature of market arrangements.