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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The mediating role of technology perception in the relationship between customer experience and the adoption of e-payment cards during the COVID-19 pandemic Pages 1047-1060 Right click to download the paper Download PDF

Authors: Mohamed Salih Yousif Ali, Abu baker Mohammed Ahmed Ibrahim, Abdulazim Abakar Adam Rejal, Emad Aldeen Essa Eshag Abou

DOI: 10.5267/j.uscm.2021.x.004

Keywords: Customer experience, Technology perception, E-payment cards, Perceived ease of use, Perceived usefulness, Banking sector, Sudan, Developing countries

Abstract:
By integrating the technology acceptance model, the theory of planned behavior, and regulatory focus theory, this study assesses the mediating role of technology perception attributes (i.e., perceived ease of use and perceived usefulness) in the relationship between customer experience and the adoption of e-payment cards during the COVID-19 pandemic in Sudan. A questionnaire survey was conducted with 368 e-payment users in Khartoum and Southern Darfur, the two most highly populated states in Sudan. This study employed convenience sampling and quantitative methodology to clarify the relationship based on structural equation modeling. The empirical findings showed that the customer experience dimensions of cognition and emotion had a significant influence in e-payment adoption and technology perception. Further, they indicated that technology perception had a significant mediating role in the relationship between customer experience and e-payment adoption.
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Journal: USCM | Year: 2021 | Volume: 9 | Issue: 4 | Views: 1668 | Reviews: 0

 
2.

Data tweet clustering using bidirectional gated recurrent unit and k-prototype for the Indonesian political year Pages 907-920 Right click to download the paper Download PDF

Authors: Ibnu Try Rosadi, Anindya Apriliyanti Pravitasari, Yudhie Andriyana

DOI: 10.5267/j.ijdns.2023.12.015

Keywords: Adoption, Antecedents, Developing country, Green IT, Information technology, Oil companies, Outcomes, Sudan

Abstract:
As time passes, social media, which was formerly used as a means of communication between users, is experiencing a transition as a means for broadcasting information, conducting business, advertising, and even political campaigning. In elections, social media is also used to discredit political opponents to reduce the electability of opposing candidate. Spreading hate speech and fake news to undermine the electability of opposing candidate is a common violation of the law committed by supporters of one candidate over another. Considering that the number of social media users increases annually at a very rapid rate, the hazard of social media abuse has the potential to grow. In 2022, Indonesia had 191 million social media users in January 2022. Obviously, this will make the election situation more tumultuous and has the potential to cause societal divisions. The government must have a control system in place to screen social media content that can be considered illegal. In this study, fake news and hate speech are classified using the Bidirectional Gated Recurrent Unit (BiGRU). Lastly, K-Prototype was used to do clustering based on categorization dimensions and probable distribution to identify which clusters had the greatest risk of breaking the law, creating confusion, and dispersing broadly throughout society. It is hoped that the clusters that are created will represent the levels of priority of tweet data that requires prompt attention from the government to prevent it from spreading and inciting social unrest. Based on the results of the analysis, the BiGRU fake news model yields a F1-score of 95%, while the BiGRU hate speech model yields a F1-score of 90%. Clustering data using K-Prototype in this research can reduce the number of tweet data from 13,183 to 1,791 data. These new data are considered as a priority that must be pursued in preventing social media disputes.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 2 | Views: 762 | Reviews: 0

 

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