This study aimed to reveal the effect of marketing ambidexterity (exploring opportunities, exploiting opportunities, and marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. A purposeful sample of (45) marketing managers who represent marketing departments in telecom companies was selected, a questionnaire was distributed among them, and 42 valid questionnaires were retrieved and analyzed. The field results provide a strong statistically significant effect (α ≤ 0.05) of the marketing ambidexterity dimensions (exploring opportunities, exploiting opportunities, marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. It also provides a high level of interest of both marketing ambidexterity dimensions practice, and marketing performance improvement in telecom companies in Jordan.

The aim of this study is to determine the role of logistics service quality (LSQ) in its functional and operational dimensions on marketing flexibility in diary factories working in Duhok governorate/Kurdistan region. The research problem arises through the research question which states: Do logistics service quality dimensions contribute in achieving marketing flexibility? The primary data used in this study was attained from a structured questionnaire distributed to managers in examined factories. 34 valid questionnaires have been collected and analyzed. The findings of the research show that there was a significant correlation and effect between logistics service quality in its functional and operational dimensions on marketing flexibility. The research presented a set of recommendations, the most important of which are: focusing and attention to all dimensions of the (LSQ) in the researched factories, especially the functional dimension of its greater contribution in achieving marketing flexibility.