A study has been conducted to examine an array of factors such as the factors affecting integrated marketing communication (IMC), entrepreneurship factors, process factors, and basic competitive pressure factors. Based on the perspective of the advertising film production industry, we will examine the service supply chain within the industry. The study is based on the observation and analysis of 310 people working in fields related to the production of advertising films. The research found that all the factors listed above have an immediate impact on the advertising production industry and are significant. There is a strong influence of entrepreneurs on the commercial film production industry.

The aim of this study is to analyze how to improve the competitive advantage and performance of small and medium-sized enterprises (SMEs) in North Sumatra through marketing entrepreneurship and architectural innovation capabilities. The type of research is quantitative research. The study focused on UMKM in North Sumatra who offered the following categories of products: handicrafts, food and beverages, coffee shops, bakeries, fashion, clothing, and services. The research population consists of all 84,758 UMKMs in North Sumatra. As for the sample number ranging between 100 and 200, or at least 5 times the number of variable indicators, when using Structural Equation Modeling (SEM). The entire sample size for stage 1 was 102 SME samples from Medan city. To analyze the research data, the study used SmartPLS (Partial Least Squares). The findings of this study show that market orientation (MO) has a negative and insignificant impact on SME performance from data processing and hypothesis testing results. Entrepreneurship Marketing Architecture Innovation Capacity (EMAIC) has a beneficial and significant impact on Competitive Advantage (CA). The ability of Enterprise Marketing Architectures (EMAC) to innovate has a significant and beneficial impact on their success. Entrepreneurship orientation (EO) provides tangible proof of SME success through competitive advantage (CA). Corporate orientation has no direct impact on SME performance through competitiveness (CA).

Although the relationship between resilience and career success has been well documented, very few studies relate these variables in developing economies, and especially in entrepreneurship in Nigeria. Additionally, how commitment actually shapes this relationship is conspicuously neglected. This empirical investigation was aimed at examining the influence of entrepreneurial career resilience on the three facets of entrepreneurial career success, i.e. career satisfaction, perceived career achievement and perceived financial attainment through the mediating role of entrepreneurial career commitment. The study used cross sectional data approach to collect data from 390 active entrepre-neurs. The participants were selected using purposive sampling technique. PLS-SEM statistical software (Smart-PLS 3) was used to test the formulated hypotheses. The findings suggested that; entrepreneurial career resilience was a positive predictor of the career satisfaction and perceived ca-reer achievement but it did not predict perceived financial attainment; that, entrepreneurial career resilience predicted entrepreneurial career commitment; that, entrepreneurial career commitment predicted career satisfaction, perceived career achievement and perceived financial attainment. Moreover, entrepreneurial career commitment significantly influenced the relationships of entrepreneurial career resilience and the two facets of entrepreneurial career success.