How to cite this paper
Chitphak, C & Naipinit, A. (2024). Service industry supply chain, from the perspective of advertising firm.Uncertain Supply Chain Management, 12(3), 1625-1632.
Refrences
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Ali, N. N., Shaban, O. S., & Al-Zubi, Z. (2017). The Effect of Implementing Integrated Marketing Communication Systems on Improving Marketing Function" A case study on OFFTEC Company". International Research Journal of Applied Finance, 8(4), 186-194.
Asemah, E. S. (2012). Integrated marketing communication as a strategy for persuading consumers towards product purchase. Benin Mediacom journal, 5, 120-136.
Barnes, D. (Ed.). (2001). Understanding business: processes. Psychology Press.
Bhavsar, R. (2018). The Burgeoning Digital Media Consumption: A Challenge for Traditional Television and Advertising Industries-An Analysis. Amity Journal of Media & Communications Studies (AJMCS), 8(1).
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. Journal of Economics, Finance and Administrative Science, 26(52), 358-375.
Chaisuwan, B. N. (2017). Censorship on Television commercials for digital TV. Dhurakij Pundit Communication Arts Journal, 11(2), 13-52.
Considine, J., Botti, M., & Thomas, S. (2005). Design, format, validity, and reliability of multiple-choice questions for use in nursing research and education. Collegian, 12(1), 19-24.
Cozzolino, A., Verona, G., & Rothaermel, F. T. (2018). Unpacking the disruption process: new technology, business models, and incumbent adaptation. Journal of Management Studies, 55(7), 1166-1202.
Daosue, C., & Wanarat, S. (2019). The effects of advertising and sales promotion on brand awareness for a food product brand in wholesale shops, Bangkok, and metropolitan areas. ABAC Journal, 39(1).
Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2007). Strategic management: Creating competitive advantages. Massachusetts: McGraw-Hill/Irwin.
Drost, E. A. (2011). Validity and reliability in social science research. Education Research and perspectives, 38(1), 105-123.
Egwu, E. M., Orugun, F. I., & Adelakun, A. (2021). Exploration of cash flow management for enterprise's business performance. Asian Journal of Economics, Business and Accounting, 21(10), 97-105.
Etzel, M. J Stanton, W. J.& Walker, B. J. (2007). Fundamentos de Marketing: William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Falcon Araujo, A. V. (2018). Digital marketing: strategies for next-generation film distribution.
Grover, Y. (2023). Digital transformation in marketing: Prospects and challenges. IUJ Journal of Management, 11(1).
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Harrison, R. T., & Leitch, C. M. (1994). Entrepreneurship and leadership: the implications for education and development. Entrepreneurship & Regional Development, 6(2), 111-125.
Hesterly, W., & Barney, J. (2014). Strategic management and competitive advantage. Pearson/Education.
Higgins, D. (2003). The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Jamaludin, M. (2021). The influence of supply chain management on competitive advantage and company performance. Uncertain Supply Chain Management, 9(3), 696-704.
Kaewkhum, N. (2020). Television industry and its role in the new media landscape under the system of digital economy.
Kankaew, K. (2020). The evolution of agribusiness management values from labor to brain mechanism that shape leadership style. In E3S web of Conferences (Vol. 175, p. 13033). EDP Sciences.
Khit, M. T., Thanabordeekij, P., & Leurcharusmee, S. (2023). The Adaptation of Small and Medium-Sized Enterprises from an Incident of COVID-19: A Psychological Case Study of Myanmar. Journal for ReAttach Therapy and Developmental Diversities, 6(6s), 510-522.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2001). Marketing in a changing world. Underst. Bus.: process, 6, 69-90.
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement. Journal of marketing research, 53(4), 497-514.
Lajin, N. F. M., Zainol, F. A., & Anwar, F. (2015). The effect of entrepreneurial leadership, Self-Efficacy, and organizational performance: A conceptual paper. International Academic Research Journal of Social Science, 1(1), 16-24.
Leavitt, H. J. (2013). Applied organizational change in industry: Structural, technological, and humanistic approaches. In Handbook of Organizations (RLE: Organizations) (pp. 1144-1170). Routledge.
Liu, B., & Pang, R. (2018, November). Analysis of Advertising Creativity and Audience Psychology. In 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018) (pp. 378-381). Atlantis Press.
Maheshwari, G., Kha, K. L., & Arokiasamy, A. R. A. (2023). Factors affecting students’ entrepreneurial intentions: a systematic review (2005–2022) for future directions in theory and practice. Management Review Quarterly, 73(4), 1903-1970.
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning, and electronic business in Montenegro. Technology in Society, 63, 101425.
Mehta, M. (2020). Effect of leadership styles on corporate entrepreneurship: a critical literature review. Organization Development Journal, 38(2), 65-74.
Montazeribarforoushi, S., Keshavarzsaleh, A., & Ramsøy, T. Z. (2017). On the hierarchy of choice: An applied neuroscience perspective on the AIDA model. Cogent Psychology, 4(1), 1363343.
Mugo, P. (2020). Porter’s five forces influence on competitive advantage in telecommunication industry in Kenya. European Journal of Business and Strategic Management, 5(2), 30-49.
Muna, C. N. (2020). Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX. Jurnal Tata Kelola Seni, 6(1), 1-17.
Ochsner, K. (2010). Lights, camera, action research: The effects of didactic digital movie making on students' twenty-first century learning skills and science content in the middle school classroom. Arizona State University.
Omsa, S., Abdullah, I. H., & Jamali, H. (2017). Five competitive forces model and the implementation of Porter’s generic strategies to gain firm performances.
Raimundo, R., & Domingues, N. (2021). The model of the five competitive forces on Portuguese electricity market. Modern Economy, 12(1), 140-153.
Rigdon, E. E. (1996). CFI versus RMSEA: A comparison of two fit indexes for structural equation modeling. Structural Equation Modeling: A Multidisciplinary Journal, 3(4), 369-379.
Sanrach, R., & Silpjaru, T. (2020). A structure equation modeling of guidelines on effective meeting management in industrial business sector. Applied Science and Engineering Progress, 13(2), 104-111.
Schultz, D. E. (1992). Integrated marketing communications. Journal of Promotion Management, 1(1), 99-104.
Stroh, L. K., Northcraft, G. B., Greenberg, J., & Neale, M. A. (2001). Organizational behavior: A management challenge. Psychology Press.
Tantivejakul, N. (2024). The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941). Corporate Communications: An International Journal, 29(1), 9-23.
Wadhwa, V., Patel, N., Grover, D., Ali, F. S., & Thosani, N. (2023). Interventional gastroenterology in oncology. CA: A Cancer Journal for Clinicians, 73(3), 286-319.
Wongraksa K. & Kerddee K. (2022). Film language communication and narrative techniques used in online Thai commercials launched from 2017 to 2019. Communication Arts Review Journal, 26(3).
Ali, N. N., Shaban, O. S., & Al-Zubi, Z. (2017). The Effect of Implementing Integrated Marketing Communication Systems on Improving Marketing Function" A case study on OFFTEC Company". International Research Journal of Applied Finance, 8(4), 186-194.
Asemah, E. S. (2012). Integrated marketing communication as a strategy for persuading consumers towards product purchase. Benin Mediacom journal, 5, 120-136.
Barnes, D. (Ed.). (2001). Understanding business: processes. Psychology Press.
Bhavsar, R. (2018). The Burgeoning Digital Media Consumption: A Challenge for Traditional Television and Advertising Industries-An Analysis. Amity Journal of Media & Communications Studies (AJMCS), 8(1).
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. Journal of Economics, Finance and Administrative Science, 26(52), 358-375.
Chaisuwan, B. N. (2017). Censorship on Television commercials for digital TV. Dhurakij Pundit Communication Arts Journal, 11(2), 13-52.
Considine, J., Botti, M., & Thomas, S. (2005). Design, format, validity, and reliability of multiple-choice questions for use in nursing research and education. Collegian, 12(1), 19-24.
Cozzolino, A., Verona, G., & Rothaermel, F. T. (2018). Unpacking the disruption process: new technology, business models, and incumbent adaptation. Journal of Management Studies, 55(7), 1166-1202.
Daosue, C., & Wanarat, S. (2019). The effects of advertising and sales promotion on brand awareness for a food product brand in wholesale shops, Bangkok, and metropolitan areas. ABAC Journal, 39(1).
Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2007). Strategic management: Creating competitive advantages. Massachusetts: McGraw-Hill/Irwin.
Drost, E. A. (2011). Validity and reliability in social science research. Education Research and perspectives, 38(1), 105-123.
Egwu, E. M., Orugun, F. I., & Adelakun, A. (2021). Exploration of cash flow management for enterprise's business performance. Asian Journal of Economics, Business and Accounting, 21(10), 97-105.
Etzel, M. J Stanton, W. J.& Walker, B. J. (2007). Fundamentos de Marketing: William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Falcon Araujo, A. V. (2018). Digital marketing: strategies for next-generation film distribution.
Grover, Y. (2023). Digital transformation in marketing: Prospects and challenges. IUJ Journal of Management, 11(1).
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Harrison, R. T., & Leitch, C. M. (1994). Entrepreneurship and leadership: the implications for education and development. Entrepreneurship & Regional Development, 6(2), 111-125.
Hesterly, W., & Barney, J. (2014). Strategic management and competitive advantage. Pearson/Education.
Higgins, D. (2003). The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Jamaludin, M. (2021). The influence of supply chain management on competitive advantage and company performance. Uncertain Supply Chain Management, 9(3), 696-704.
Kaewkhum, N. (2020). Television industry and its role in the new media landscape under the system of digital economy.
Kankaew, K. (2020). The evolution of agribusiness management values from labor to brain mechanism that shape leadership style. In E3S web of Conferences (Vol. 175, p. 13033). EDP Sciences.
Khit, M. T., Thanabordeekij, P., & Leurcharusmee, S. (2023). The Adaptation of Small and Medium-Sized Enterprises from an Incident of COVID-19: A Psychological Case Study of Myanmar. Journal for ReAttach Therapy and Developmental Diversities, 6(6s), 510-522.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2001). Marketing in a changing world. Underst. Bus.: process, 6, 69-90.
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement. Journal of marketing research, 53(4), 497-514.
Lajin, N. F. M., Zainol, F. A., & Anwar, F. (2015). The effect of entrepreneurial leadership, Self-Efficacy, and organizational performance: A conceptual paper. International Academic Research Journal of Social Science, 1(1), 16-24.
Leavitt, H. J. (2013). Applied organizational change in industry: Structural, technological, and humanistic approaches. In Handbook of Organizations (RLE: Organizations) (pp. 1144-1170). Routledge.
Liu, B., & Pang, R. (2018, November). Analysis of Advertising Creativity and Audience Psychology. In 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018) (pp. 378-381). Atlantis Press.
Maheshwari, G., Kha, K. L., & Arokiasamy, A. R. A. (2023). Factors affecting students’ entrepreneurial intentions: a systematic review (2005–2022) for future directions in theory and practice. Management Review Quarterly, 73(4), 1903-1970.
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning, and electronic business in Montenegro. Technology in Society, 63, 101425.
Mehta, M. (2020). Effect of leadership styles on corporate entrepreneurship: a critical literature review. Organization Development Journal, 38(2), 65-74.
Montazeribarforoushi, S., Keshavarzsaleh, A., & Ramsøy, T. Z. (2017). On the hierarchy of choice: An applied neuroscience perspective on the AIDA model. Cogent Psychology, 4(1), 1363343.
Mugo, P. (2020). Porter’s five forces influence on competitive advantage in telecommunication industry in Kenya. European Journal of Business and Strategic Management, 5(2), 30-49.
Muna, C. N. (2020). Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX. Jurnal Tata Kelola Seni, 6(1), 1-17.
Ochsner, K. (2010). Lights, camera, action research: The effects of didactic digital movie making on students' twenty-first century learning skills and science content in the middle school classroom. Arizona State University.
Omsa, S., Abdullah, I. H., & Jamali, H. (2017). Five competitive forces model and the implementation of Porter’s generic strategies to gain firm performances.
Raimundo, R., & Domingues, N. (2021). The model of the five competitive forces on Portuguese electricity market. Modern Economy, 12(1), 140-153.
Rigdon, E. E. (1996). CFI versus RMSEA: A comparison of two fit indexes for structural equation modeling. Structural Equation Modeling: A Multidisciplinary Journal, 3(4), 369-379.
Sanrach, R., & Silpjaru, T. (2020). A structure equation modeling of guidelines on effective meeting management in industrial business sector. Applied Science and Engineering Progress, 13(2), 104-111.
Schultz, D. E. (1992). Integrated marketing communications. Journal of Promotion Management, 1(1), 99-104.
Stroh, L. K., Northcraft, G. B., Greenberg, J., & Neale, M. A. (2001). Organizational behavior: A management challenge. Psychology Press.
Tantivejakul, N. (2024). The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941). Corporate Communications: An International Journal, 29(1), 9-23.
Wadhwa, V., Patel, N., Grover, D., Ali, F. S., & Thosani, N. (2023). Interventional gastroenterology in oncology. CA: A Cancer Journal for Clinicians, 73(3), 286-319.
Wongraksa K. & Kerddee K. (2022). Film language communication and narrative techniques used in online Thai commercials launched from 2017 to 2019. Communication Arts Review Journal, 26(3).