The objective of the study has two folds: first, the study analyzes the role of country governance in tourism. Second, the study investigates the impact of tourism on the environmental quality. For this purpose, the data from 1997 to 2018 are collected from the World Bank and Global Economy. Augmented Dickey Fuller (ADF) test and ordinary least square regression models are used to analyze the impact. The study finds positive impact of rule of law, control of corruption, political stability and government effectiveness on tourism. The study also finds a negative relation between tourism and environmental quality of Pakistan. The study recommends the tourism destination planners to continuously monitor their country and to work with the government towards stability and protection and safety of tourists and for the general public. The rules to control corruption must also be implemented in a blanket form. The study also recommends the researchers to promote research on the relationship between country governance and tourism. Overall, the evidence of the study provides innovative information regarding the impact of country governance on tourism and tourism on environmental quality, which political leaders, tourist analysts and policymakers can use to shape policies in order to promote the tourist industries.