Growing Science » Tags cloud » Brand Equity
Authors: Hamid Reza Saeednia, Zahra Sohani
DOI: 10.5267/j.msl.2013.03.012
Keywords: Brand equity, Corporate Social Responsibility, CSR, Customer satisfaction
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 4 | Views: 5003 | Reviews: 0
Authors: Saeed Sehhat
DOI: 10.5267/j.msl.2012.10.027
Keywords: Brand equity, Customer behavior, Customer relationship management
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 1 | Views: 4077 | Reviews: 0
Authors: Fereshteh Mansouri Moayyed, Saeed Dehyadegari, Alireza Bakhshizadeh
DOI: 10.5267/j.msl.2012.06.032
Keywords: Advertisement, Brand equity, PepsiCo, Brand loyalty, Perception quality, Social networks
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 2934 | Reviews: 0
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