There is a need in the community which is realized by volunteering the community to pay some costs to get the quality education offered, also supported by government regulations that encourage the existence of international schools in each region, as well as the influence of globalization. The existence of these international standard schools using Cambridge or International Baccalaureate curriculum has brought big changes in managing schools as an educational institution. Education management is a necessity for schools today to be able to manage schools that focus on customer desires and satisfaction, without overriding the main values in education. Therefore, Structural Equation Modelling (SEM) is employed to spot the arena of this study; Customer Expectation and Customer Perceived Quality mediated by Customer Perceived Value will affect customer satisfaction. The model is expected to provide the model for education institutions how to manage customer satisfaction in-line with delivering quality education.

The purpose of this study was to analyze the effect of job satisfaction, motivation, Digital Transformational Leadership, work on jobs and teachers' performance of vocational schools. The study uses quantitative methods to test and prove the hypotheses made through various analyses and data processing. The research hypothesis testing was carried out by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The population used in this study is vocational schools’ teachers in Pati Central Java, Indonesia. The number of respondents in this study is 110 respondents of vocational teachers who have worked at least 1 years in their schools and data obtained from the distribution of online questionnaires with snowball sampling method. Based on the results of hypothesis testing data processing using SmartPLS software, the results obtained that job satisfaction had a positive and significant effect on teachers' performance of vocational schools, motivation had a positive and significant effect on job satisfaction of vocational schools, motivation had a positive and significant effect on teachers' performance of vocational schools. Digital Transformational Leadership also had a positive and significant effect on job satisfaction of vocational schools. Digital Transformational Leadership had a positive and significant effect on teachers' performance of vocational schools, work environment had a positive and not significant effect on job satisfaction of vocational schools, work environment had a positive and significant effect on teachers' performance of vocational schools. The novelty of this research is the relationship model of the role of digital transformational leadership, work environment, motivation on job satisfaction and teachers’ performance of vocational schools.

A good Organizational Image is already known as the important factor in developing higher education organization. This research investigated the effect of marketing variables, namely Service Quality, Social Media and Public Relation, toward the Organizational Image. This research was conducted at private universities located in South Tangerang City, Indonesia. The sample of this research were 715 students taken in proportional random sampling from 8 private universities. The method of data collecting from each variable used the questionnaires, and data analysis used the Path Analysis Technique which was calculated by Smart PLS-SEM program. The research findings derived conclusions that (1) Service Quality, Social Media and Public Relation have significant effect on Organizational Image, and (2) The Social Media and Service Quality have significant effect on Public Relation. Based on those findings we recommend that improving the Organizational Image should be prioritized through strengthening the Service Quality, Social Media and Public Relation activities.