This study aims to investigate the integration of suppliers and customers with the role of trust (TR) as a mediator on supply chain performance in small retail stores. The sampling technique uses purposive sampling to represent the total sample used, 170 outlets or respondents and data analysis using programs with SmarPLS. The finding of this study stated that the effect of supplier integration (SI) on customer integration (CI) and the effect of CI in addition to TR and on SCP are all stated to have a positive and significant effect. However, Customer Integration has a negative and not significant effect on supply chain performance (SCP) through TR. Novelty of this study is the implementation of supply chain integration for development in the retail business sector, especially in Indonesia. Then, this study shows integration as a communication aspect of collaboration between companies. Implication of this study is useful for franchise management and small retail shop owners in mutually beneficial collaboration in developing Micro, Small and Medium Enterprises (SMSMEs) so that their businesses can develop, survive and be sustainable growth in the future.

This research aims to analyze the effect of supply chain organizational and supply agility on the performance of supply chain performance through the mediation role of the supply chain strategy in the retail industry. Retail business design creates novelty, it is very important for manufacturers to stay focused on producing goods. The presence of a retail shop will make it easier for consumers to get the goods and services they want. The research sample includes 180 companies or respondents. The results indicate that the supply chain strategy had no significant effect on the supply chain operational performance, while the other hypotheses were stated to be significant, and the supply chain strategy as a mediator had a positive and significant effect on the supply chain operations performance of retail shops. The research includes discovering that supply chain strategy bridges organizational supply chains and supplier agility performance in retail outlets. The research will directly contribute to the growing literature on innovation in supply chain management implementation of retail shops in Indonesia and other countries.