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Growing Science » Uncertain Supply Chain Management » The integration of supplier and customer: The role of trust as a mediator on supply chain performance in small retail stores

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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 12 Issue 3 pp. 1969-1980 , 2024

The integration of supplier and customer: The role of trust as a mediator on supply chain performance in small retail stores Pages 1969-1980 Right click to download the paper Download PDF

Authors: J.E. Sutanto, Eric Harianto, Denpharanto Agung Krisprimandoyo, Nilay Balkan

DOI: 10.5267/j.uscm.2024.2.008

Keywords: Small Retail Stores, Sustainable growth, SMSMEs, Supply Chain Performance, Retail Industry

Abstract: This study aims to investigate the integration of suppliers and customers with the role of trust (TR) as a mediator on supply chain performance in small retail stores. The sampling technique uses purposive sampling to represent the total sample used, 170 outlets or respondents and data analysis using programs with SmarPLS. The finding of this study stated that the effect of supplier integration (SI) on customer integration (CI) and the effect of CI in addition to TR and on SCP are all stated to have a positive and significant effect. However, Customer Integration has a negative and not significant effect on supply chain performance (SCP) through TR. Novelty of this study is the implementation of supply chain integration for development in the retail business sector, especially in Indonesia. Then, this study shows integration as a communication aspect of collaboration between companies. Implication of this study is useful for franchise management and small retail shop owners in mutually beneficial collaboration in developing Micro, Small and Medium Enterprises (SMSMEs) so that their businesses can develop, survive and be sustainable growth in the future.

How to cite this paper
Sutanto, J., Harianto, E., Krisprimandoyo, D & Balkan, N. (2024). The integration of supplier and customer: The role of trust as a mediator on supply chain performance in small retail stores.Uncertain Supply Chain Management, 12(3), 1969-1980.

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Journal: Uncertain Supply Chain Management | Year: 2024 | Volume: 12 | Issue: 3 | Views: 838 | Reviews: 0

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