This paper presents an empirical investigation to study the effects of various factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry. The study designs a questionnaire in Likert scale and distributes it among a random sample of 500 people who purchased some tours from travel agencies. Using structural equation modeling, the study has determined a positive and meaningful impact of pricing strategy, amenity, tourism services, content of trip, marketing mix elements, brand equity, competitive advantage and being exclusive on gaining competitive advantage. In addition, being exclusive and value creation influence positively on word of mouth advertisement. Finally, value creation influences on profitability, positively.

One of the primary issues in handling demands for auto parts in the world is to build a mutual trust between consumers and vendors. When people trust a brand, they purchase more easily and it is possible to develop market. In Iran, there is a growing interest in demand for auto parts and each year, tens of millions of auto parts are getting sold. This paper presents an empirical investigation to detect the effects of brand image on demand for auto parts. Using a sample of 202 randomly selected people who buy/sell auto parts in city of Tehran, Iran, the study determines three variables including brand strength, brand attributes and consumer trust through the implementation of structural equation modeling.

There are many evidences to believe that customers select their products based on brand name. Products also maintain their own characteristics, which make them differentiable from others. In this paper, we present an empirical study to determine important factors influencing customers & apos; purchasing intend for cellular phones in capital city of Iran, Tehran. The proposed study of this paper designs a questionnaire consists of 16 questions and distribute them among 428 people. The results of the study show that there are some positive relationships between exclusive name and quality perception, between exclusive name and word of mouth advertisement, between quality perception and fidelity, between word of mouth advertisement and brand name and between brand name image and brand name.

In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality perception, awareness, exclusiveness, word of mouth advertisement, brand name image, advertisement, price, distribution and guarantee. A sample 428 people are selected in a city of Tehran/Iran and they are asked to reply questions on Likert based. The results show that there is a positive and meaningful relationship between marketing mix efforts and brand equity. In other words, more advertisements could help better market exposure, which means customers will have more awareness on market characteristics. Among all mixed efforts, guarantee influences more on brand equity, which means consumers care more on product services than other features. Finally, among different characteristics of brand equity, product exclusiveness plays an important role. In other words, people are interested in having exclusive product, which is different from others.

These days, one of primary concerns for residence of big cities is associated with the access on shopping centers. People prefer to live in places, which are close to their works, shopping centers and schools. Local governments also prefer to find the most appropriate places in an attempt to reduce unnecessary travels and traffic jams. In this paper, we present an empirical investigation to determine the most important factors influencing facility location for fruit and vegetable market in city of Tehran, Iran. The study has implemented two methods of analytical hierarchy process (AHP) and factor analysis for the investigation. The implementation of AHP has considered two main criteria including Geographic location of market and market, amenities and existing infrastructures. In terms of Geographic location of market, cost saving and public infrastructure are found to be the most important factors while in terms of market based factors, Space and availability of parking are the most important factors. We also use factor analysis and the results of our survey have indicated that Space and Ease of access were two most important factors, which must be considered for facility location.