In Indonesia, the success of coal extraction largely depends on the role of mining contractors. One of these successes is determined by proper asset management amidst uncertainty in the coal business, such as sustainability and digitalization issues. However, research that identifies the role of asset management in improving the performance of mining projects is still rare. Therefore, this research investigates the impact of Information technology capability, sustainability practices, and asset management on improving the performance of coal mining contractor projects in Indonesia. This research uses quantitative methods, with questionnaire data filled in by 128 project managers of mining contractor projects spread across Indonesia and analyzed by applying structural equation modeling (SEM). The findings indicate that Information technology capability and sustainability practices have a substantial and beneficial effect on improving asset management, which then enhances the performance of mining contractors. Interestingly, there is no direct impact of Information technology capability and sustainability practices on the operational performance of mining projects, so asset management is highly needed. The originality of this study is in the recognition of asset management as a valuable asset for firms that have integrated Information technologies & sustainability practices, as it promotes improved operational performance of projects, and there is still rarely any previous research that examines sustainability practices and asset management, especially mining projects. This research contributes to developing the resource-based view (RBV) theory and also contributes managerially to the practices that mining contractors must carry out when dealing with uncertain business situations.

Coal mining is a very important sector in Indonesia, but there has been a decline in the realization of coal production in recent years, so this can reduce state revenues. One of the big challenges in the mining sector is the uncertainty of the mining business, such as information technology and sustainability concerns, that affect the mining industry's supply chain procedure. The purpose of this examination is to identify and determine the performance of supply chain resilience in the face of business uncertainty by determining the function of IT capabilities and sustainability practices in coal mining contractors. This research was conducted using a quantitative research method approach that was carried out using a structured survey instrument. The methodology employed in this study is built on purposive sampling, which is a non-probability selection method. The researchers used the Structural Equation Model (SEM) to examine data that were gathered from a sample of 128 project managers of coal mining contractors in Indonesia. The findings of this study demonstrated that project operational performance was significantly and favorably impacted by supply chain resilience. Additionally, a major and advantageous mediating IT skill in the operational execution of projects is supply chain resilience. Furthermore, it was shown that the use of IT capacity and the implementation of sustainability practices had a noteworthy and favorable influence on enhancing the performance of mining contractor projects. This research also provides information that environmental dynamism does not significantly moderate supply chain resilience on mining project performance. The novelty of this research is the contribution of supply chain resilience as an important resource for organizations that are integrated with IT capabilities to encourage increased project operational performance, especially for coal mining contractors. Additionally, research is still rarely carried out in between sustainability practices and supply chain resilience in the mining sector. It is concluded that coal mining contractor projects need to build supply chain resilience at the site amidst the uncertainty of the coal mining business.

This paper investigates the impact of social media marketing on brand image and brand trust toward the purchase intention of Indonesian Male’s Skincare. The study proposes a model that shows the effect of skincare marketing strategies through social media for male millennials generations. A quantitative approach is used to collect the data to support the model using online surveys. The data samples are collected from 203 male respondents using non-probability sampling techniques with convenience sampling method. The results are analysed with PLS-SEM methodologies by Smart-PLS, considered to be applied when the research is exploratory. The research result shows that social media marketing had a significant impact on brand image and brand trust. Moreover, brand trust and brand image had significant im-pacts on purchase intention. With brand image and brand trust 56.1 percent explained the purchase intention, 53.6 percent social media marketing explained the brand image, and 65.4 percent of the social media marketing explained the brand trust as well.

Chatbot program has evolved in the Indonesian market as the representative of online service customer that provides immediate response and it is able to interact with customers by using Natural Language Processing. This study aims to determine the extent of the customer satisfaction factors that successfully influence chatbot acceptance in Indonesia. A sample of 119 respondents is chosen using Exploratory Factor Analysis method. The findings deliver valuable insight of four factors in satisfying Indonesian customers when using Chatbot. The research conclusion not only gives a new perspective to identify important factors influencing customer satisfaction for chatbot acceptance in Indonesia but also helps Indonesian organizations look up at those fac-tors when planning to develop chatbot for their businesses.

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried out by companies / brands have a positive impact on their brand equity, e-WOM distribution on social media and customers' purchase intention. The objective of this paper is to investigate the impact of SMMA towards customers' purchase intention. The researchers tried to survey the results of previous studies to give more benefits to the readers and researchers in this area of study. Research data was collected using an online questionnaire survey of 114 participants of Instagram users in Indonesia. The results of structural equation modelling supported the current model’s validity and indicated a positive effect of SMMA towards brand equity. Moreover, brand equity had a positive impact on e-WOM; and e-WOM maintained a positive influence towards customers' purchase intention. Finally, SMMA also has showed a direct impact to customers' purchase intention.