This paper focuses on the potential adoption of activity-based costing (ABC) in businesses in a developing economy. Through factor analysis, this research identifies the impacts of organizational and cultural factors on ABC adoption. The study employs survey methodology to collect primary data on factors that expect to have impacts on the adoption of ABC. The logistic regression was used to analyze the relationship between these factors and the adoption of ABC. The result indicates that most factors do not cause significant influences on the potential adoption of ABC in the targeted economy, except for the size of company. This indicates that larger companies are more interested in ABC adoption than smaller ones. This result also gives some explanation of the research results.