The purpose of this study is to analyze the effect of green innovation (GI) on environmental performance (EI), the effect of green supply chain management (GSCM) on GI, and finally the effect of GI on environmental performance (EP) in the digital era. The study uses quantitative research methods and descriptive statistics. The sampling technique used is non-probability sampling with the type of purposive sampling. Respondents used in this study were 190 employees of small and medium enterprises (SMEs). Data was obtained by distributing online questionnaires through social media. The analytical technique used in this research is based on descriptive analysis and Structural Equation Model (SEM) using Partial Least Square (PLS). The results of this study indicate that GSCM practices have a significant positive effect on EI, GSCM practices have a significant positive effect on GI, GI has a significant positive effect on EP and, finally, GI mediates the relationship between GSCM and EP.

This study aims to explain the partial and simultaneous effect of green innovation, competitive advantage and empowerment on marketing performance. Quantitative research method is used through data collection from online surveys with a sample of 130 respondents. Green innovation variable with innovation indicators in processes and products, competitive advantage variable with unique product indicators, flexibility, customer relationships and empowerment variables are measured from the dimensions of market development, knowledge and facilities. The marketing performance variable is expressed in three dimensions, namely sales, growth, and market share. The measurement of respondents' answers to the questions in the questionnaire adopts a Likert scale consisting of seven alternative answers. Furthermore, the results of the questionnaire are analyzed using multiple linear regression with the help of the SPSS program. The results of the research indicate that competitive advantage and empowerment have a positive and significant effect on marketing performance, however, green innovation has a negative and insignificant effect on marketing performance. Simultaneously there is a positive and significant effect of green innovation, excellence competitiveness and empowerment on SME marketing performance.