The purpose of this study is to analyze the effect of green innovation (GI) on environmental performance (EI), the effect of green supply chain management (GSCM) on GI, and finally the effect of GI on environmental performance (EP) in the digital era. The study uses quantitative research methods and descriptive statistics. The sampling technique used is non-probability sampling with the type of purposive sampling. Respondents used in this study were 190 employees of small and medium enterprises (SMEs). Data was obtained by distributing online questionnaires through social media. The analytical technique used in this research is based on descriptive analysis and Structural Equation Model (SEM) using Partial Least Square (PLS). The results of this study indicate that GSCM practices have a significant positive effect on EI, GSCM practices have a significant positive effect on GI, GI has a significant positive effect on EP and, finally, GI mediates the relationship between GSCM and EP.