Quality has always been one of the most important topics in the competitiveness of organizations’ service activities and it influences on brands, significantly. This paper presents an empirical investigation to study the effects of service quality on brand personality in hotel industry. The study uses two questionnaires, one for measuring brand personality by using Aaker’s questionnaire (Aaker, 1997) [Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.] and the other one for measuring service quality. The study chooses a hotel chain in city of Mashad, Iran named Sadr Hotel and examines the effects of five-brand personality on service quality by choosing a sample of 384 customers. Using structural equation modeling, the study has determined that all five factors could influence on service quality of the case study, positively.

This paper presents a study to investigate the effects of big five personal traits on emotional intelligence on some Iranian firms located in city of Tehran, Iran. The proposed study uses two questionnaires, one, which is originally developed by McCare and Costa (1992) [McCrae, R. R., & Costa, P. T., Jr. (1992). Discriminant validity of NEO-PI-R facet scales. Educational and Psychological Measurement, 52, 229-237.] for measuring personality traits and the other, which is used for measuring emotional intelligence . The first questionnaire consists of five personal categories including extraversion, agreeableness, conscientiousness, emotional stability versus neuroticism, and openness. Using structural equation modeling and stepwise regression model, the study has detected a positive and meaningful relationship between four components namely, extraversion, agreeableness, conscientiousness as well as openness and emotional intelligence.
In addition, the study detects a negative and meaningful relationship between neuroticism and emotional intelligence.