This paper presents an investigation on the role of brand image on customer loyalty on rubber industry. The proposed study designs a questionnaire in Likert scale consists of 27 questions, distributes it among some Iranian experts in rubber industry and analyzes it based on principal component analysis. During the survey, the number questions are reduced to 23. Cronbach alpha is calculated as 0.812 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.671 and 2375, respectively. Based on the results of our survey, we have derived six factors including penetration strategy, infrastructure characteristics, competitive pricing, target marketing strategy, communication strategy and market characteristics.

Customers are the primary sources of making appropriate decisions and their feedbacks normally help us improve the quality of systems. In this paper, we present an empirical study to detect important factors influencing managers of banking industry make better decisions. The proposed study designs a questionnaire in Likert scale consists of 32 questions, distributes it among some bank managers. Cronbach alpha is calculated as 0.805. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.701 and 1675, respectively. Based on the results of our survey, we have derived nine factors including customers’ welfare strategy, systems integration, organizational culture assessment, corporate strategies, organizational development, intelligence data strategies, supporting strategies, resource planning as well as research and development.

Consumer perception plays essential role for market development. Consumer perception can be defined as a marketing concept, which includes a customer & apos; s impression, awareness and/or consciousness about a firm or its offerings. This paper investigates the effect of customer relationship management factors on consumer perception in Iranian banking industry. The study designs a questionnaire in Likert scale and distributes it among 300 randomly selected managers who worked for Bank Saderat Iran. Cronbach alpha has been calculated as 0.788, which is well above the minimum acceptable level. Using principal component analysis, the study has determined that six factors influences the most on consumer perception; namely: Customer oriented, Organizational strategy, Organizational resources, Organizational structure and Organizational culture.