This study aims to analyze individual and organizational factors from the perspective of gender amongst millennial employees in creative industries. The populations in this study are employees in the creative industries with sample limited to employee from millennial generation category. Based on these considerations, the sample taken in this study were 202 respondents. The research proves that exogenous variables (ethical behavior of leaders and internal communication) have positive and significant effects for endogenous variables (psychological capital, work attachment, meaning of work) on employees (millennial generation) of the creative industry sector. The results also showed that psychological capital was only determined by the ethical behavior of the leadership, whereas psychological capital was the most dominant variable in determining work engagement. Meanwhile, internal communication provides the most dominant influence on the meaning of work. This research is able to contribute by generating novelty research in the form of literature studies using gender roles. From the gender point of view, millennial employees who are female have the highest value for internal communication, work engagement and meaning of work. Meanwhile, the highest value of psychological capital is dominated by male respondents. Ethical behavior of leaders viewed from a gender perspective has the same value between male and female respondents.

Tourism plays an important role in increasing the use of labor. The hospitality industry is the biggest part of the world of tourism. The study aims to analyze the Organizational Citizenship Behavior (OCB) of PT Jaktour employees, which is one of the hospitality companies seen from the organizational culture, interpersonal communication and organizational commit-ment. The research uses a survey method with a quantitative approach. The population is em-ployees, taking samples using simple random sampling technique obtained 237 respondents. The collected data was analyzed using Structural Equation Modeling (SEM) AMOS software which was previously tested by the model. The results of research show that there was a posi-tive and significant relationship between organizational culture and communication skills on organizational commitment. There is also a positive and significant influence of organization-al culture and commitment to OCB, and there is a significant and negative influence between communication skills and OCB and there is a positive and significant influence of organizational culture and communication skills on OCB mediated by organizational commitment. The findings of the study suggest that organizational culture and communication skills did not show any significant results, meaning that communication skills did not support OCB. It is expected that the next researcher can deepen the research with different objects, while paying attention to communication skills.