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Growing Science » Uncertain Supply Chain Management » The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era

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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 10 Issue 1 pp. 217-224 , 2022

The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era Pages 217-224 Right click to download the paper Download PDF

Authors: Haudi Haudi, Erna Retno Rahadjeng, Ruby Santamoko, Riyan Sisiawan Putra, Dwi Purwoko, Dewi Nurjannah, Intan Rachmina Koho, Hadion Wijoyo, Ade Onny Siagian, Yoyok Cahyono, Agus Purwanto

DOI: 10.5267/j.uscm.2021.9.006

Keywords: E-Marketing, E-CRM, E-Loyalty, E-Commerce

Abstract: The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.


How to cite this paper
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., Koho, I., Wijoyo, H., Siagian, A., Cahyono, Y & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era.Uncertain Supply Chain Management, 10(1), 217-224.

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Journal: Uncertain Supply Chain Management | Year: 2022 | Volume: 10 | Issue: 1 | Views: 8143 | Reviews: 0

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