Each organization for assessing the amount of utility and desirability of their activities, especially in complex and dynamic environments, requires determining and ranking the vital performance indicators. Indicators provide essential links among strategy, execution and ultimate value creation. The aim of this paper is to develop a framework, which identifies and prioritizes Key Performance Indicators (KPIs) that a company should focus on them to define and measure progress towards organizational objectives. For this purpose, an applied research was conducted in 2013 in an Iranian telecommunication company. We first determined the objectives of the company with respect to four perspectives of BSC (Balanced Scorecard) framework. Next, performance indicators were listed and paired wise comparisons were accomplished by company & apos; s high-ranked employees through standard Analytic Hierarchy Process (AHP) questionnaires. This helped us establish the weight of each indicator and to rank them, accordingly.