This study aimed to evaluate the impact of variables that affect SME crisis management (CRI), management tools (INT), and contingency leadership (SIT) factors. The data was collected from 405 samples of SMEs in the manufacturing sector in Thailand. According to the results, the variables are related, and the model and hypothesis are aligned. Direct influences that affect SMEs' performance are factors for crisis management and management tools. Contingency leadership was an indirect influence and mediator between crisis management on firm performance. Management tools include the McKinsey 7s, the resource-based view, and value chain management. Crisis management factors include preparation, response, and post-situation rehabilitation. Lastly, the contingency of leadership factors must be considered when evaluating firm performance. It consists of traditional leadership, mindfulness leadership, and resilience leadership.