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Authors: Kayvan Darabi, Vahid Reza Mirabi
Keywords: Ambient scent, Customer response, Customer loyalty, Service quality, Sensory customer experience, Mobile industry
Journal: MSL | Year: 2018 | Volume: 8 | Issue: 11 | Views: 2397 | Reviews: 0
Authors: Homa Rahbarian, Fattaneh Alizadeh Meshkani
Keywords: Consumer involvement, Involvement profile, Mobile industry
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 4 | Views: 2432 | Reviews: 0
Authors: Naser Azad, Shahram Hashemi
DOI: 10.5267/j.msl.2013.03.008
Keywords: Mobile industry, Customer relationship management, Factor analysis
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 4 | Views: 2380 | Reviews: 0
Authors: Naser Azad, Maryam Safaei
DOI: 10.5267/j.msl.2012.02.014
Keywords: Perception quality, Word of mouth advertisement, Brand image, Mobile industry
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 4 | Views: 4972 | Reviews: 0
Authors: Naser Azad, Ozhan Karimi, Maryam Safaei
DOI: 10.5267/j.msl.2012.03.018
Keywords: Perception quality, Word of mouth advertisement, Brand image, Mobile industry
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 4 | Views: 4279 | Reviews: 0
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