This study aims to analyze the effect of transformational leadership (TL) on organizational citizenship behavior (OCB), the relationship between TL and performance, TL and IWB, Leader member exchange (LMX) and OCB, LMX and performance, LMX and innovative work behavior ( IWB), organizational commitment (OC) and OCB, OC and performance, OC and IWB, digital transformation (DT) and OCB, DT and performance, DT and IWB, QWL and OCB, QWL and performance, QWL and IWB, OCB and performance, and the relationship between IWB and performance. The method of this research is quantitative and the population in this study were 341 private universities while the number of samples used in this study were 181 private universities. The sampling technique in this study used multistage random sampling. In this study the study used a seven-point Likert scale. The study uses SmartPLS software as a data processing tool. Validity testing is applied to all question items in each variable and there are several stages of testing that will be carried out, namely through convergent validity testing, average variance extracted (AVE) testing, and discriminant validity testing. There is a positive and significant relationship between TL and OCB, a positive relationship between TL and the performance of private universities. There is also a positive and significant relationship between TL and IWB, a positive and significant relationship between LMX and OCB. However, there is no significant relationship between LMX and university performance. There is a positive and significant relationship between LMX and IWB, a positive and significant relationship between OC and OCB, a positive and significant relationship between OC and university performance, and a positive and significant relationship between OC and IWB. There is also a positive and significant relationship between DT and OCB, an insignificant relationship between DT and university performance. This means that DT cannot directly affect performance. There is an insignificant relationship between DT and IWB, a positive and significant relationship between QWL and OCB. There is a non-significant relationship between QWL and university performance. There is a positive and significant relationship between QWL and IWB as well as between OCB and university performance and also between IWB and university performance.