AI is tanking different functions of businesses, and marketing is no exception. Digital marketing is gaining pace with the advancement in technology and the internet. The research aims to find the answer to the research question that marketers can benefit from AI in content creation for the digital market. The study also finds the relevance and use of AI in content creation and develops an AI infrastructure adoption model for content creators in digital marketing. The findings of this study were compiled using a systematic literature review that adhered to the Preferred Reporting Items for Systematic Reviews (PRISMA) statement and the criteria established by Meta-Analyses. The findings revealed that using AI in content creation provides personalized data, which helps the creators make relevant, targeted, and specific content. The research also finds that AI alone is not mature enough to carry out the whole content creation procedure as there is some limitation attached, especially regarding ethical implications. That’s why human surveillance of AI systems involved in content creation for the digital market is needed.

This research aims to explore the impact of AI-induced anxiety on the adoption of mobile payment services in supply chain firms, viewed through the lens of Mental Accounting Theory. In an era driven by technological advancement, supply chain companies' use of mobile payment services has arisen as a crucial problem. This study is the first to investigate the complicated links between AI-induced anxiety, perceived utility, and the adoption rate of mobile payment systems using the Mental Accounting Theory as a theoretical framework. The study employs a quantitative research approach, using Smart PLS for regression analysis, and gathers its data from major supply chain business players. Our analysis offered important insights into the many aspects influencing the adoption of mobile payment services in supply chain companies. The acceptance rate was shown to be adversely connected with AI-induced anxiety and integration expenses, posing obstacles for businesses seeking to embrace mobile payment systems. In contrast, characteristics such as perceived utility, usability, confidence in security, and backing from upper management were positively connected with adoption rates. These findings provide not only theoretical contributions to the current research, but also concrete advice for supply chain practitioners seeking to exploit mobile payment systems for operational and strategic advantage.