A Distributed Denial of Service (DDoS) attack occurs when an attacker tries to disrupt a network, service or website by flooding huge numbers of packets on the internet traffic. Detecting DDoS attacks serves the goal of spotting and addressing them promptly to reduce their effects on the network, system or service being targeted. Detecting Distributed Denial of Service (DDoS) attacks is crucial, for people, companies and network managers. The detection of DDoS attacks has ranging uses in industries such as network security safeguarding websites, managing cloud services ensuring the security of online systems and services. Detecting DDoS attacks is essential for safeguarding infrastructure upholding service availability and guaranteeing the security of online systems and services. To achieve this objective, we proposed a framework to detect DDoS attacks including six steps. In step one, we start by gathering information, which includes network activity and system records, for operations as well as instances of DDoS attacks. Step two, we identify characteristics of the data collected such as patterns in network traffic, packet details, IP addresses, types of protocols used and more. Step three, we utilize algorithms for feature selection such as Salp Swarm Algorithm (SSA), Gray Wolf Algorithm (GWA), Particle Swarm Algorithm (PSO) to pinpoint the features that can distinguish between normal activities and DDoS attack patterns. After that in step four, we divide the processed dataset into sections for training and testing purposes to develop and assess the machine learning models such as SVM (support vector machine), and KNN (K-nearest neighbor). Step five we develop a classification model using machine learning techniques like decision trees, forests, support vector machines (SVM) logistic regression models or neural networks. Finally, we assess the effectiveness of models through metrics such as accuracy rates, precision levels, recall rates, and F1 scores. The results show that the proposed models achieve high results (99.9%). In summary detecting DDoS attacks is crucial for protecting networks, systems and online services against disruptions.

AI is tanking different functions of businesses, and marketing is no exception. Digital marketing is gaining pace with the advancement in technology and the internet. The research aims to find the answer to the research question that marketers can benefit from AI in content creation for the digital market. The study also finds the relevance and use of AI in content creation and develops an AI infrastructure adoption model for content creators in digital marketing. The findings of this study were compiled using a systematic literature review that adhered to the Preferred Reporting Items for Systematic Reviews (PRISMA) statement and the criteria established by Meta-Analyses. The findings revealed that using AI in content creation provides personalized data, which helps the creators make relevant, targeted, and specific content. The research also finds that AI alone is not mature enough to carry out the whole content creation procedure as there is some limitation attached, especially regarding ethical implications. That’s why human surveillance of AI systems involved in content creation for the digital market is needed.