The study aims at measuring the availability of knowledge management (KM) infrastructure and its impact on the innovation process and products of Munir Sukhtian Trading Group Company (MSTGC), through the intermediary role of KM mechanisms and technologies. The study tool, which took the form of a questionnaire, was designed to collect the required data from the company under research. The validity and stability of the research tool were both tested. The study community is made up of the MSTGC, and the study sample consisted of the senior and middle management. A group of 101 managers were randomly selected from the sampling unit which consisted of (140) managers, heads and deputy heads of departments, sales supervisors and team leaders at the Head Office of the company in Amman. The study used the descriptive-analytical research method, and found the following most notable findings: high level of information technology (IT) infrastructure and intermediate levels of the rest of the components of KM infrastructure (physical environment, common knowledge, organizational culture, and organizational structure). The innovation process is of a medium level and the same is for KM mechanisms and technologies. As for MSTGC's commercial products, the results show a high level represented by two things: first, value-added products and knowledge-based products. Furthermore, a statistically significant effect was found (α≤0.05) for the KM infrastructure with its components (IT infrastructure, physical environment, common knowledge and organizational structure) on the MSTGC's products. On the other hand, the effect was outwardly in relation to the component of organizational culture. The findings also show that the KM infrastructure had a statistically significant impact on the innovation process and the products through KM mechanisms and technologies. The study presented a set of recommendations, most notably: the need for enhancing and elevating the intermediate levels of KM (physical environment, common knowledge, organizational structure, organizational culture), while maintaining the high levels of IT infrastructure. Also, among the recommendations is the need for maintaining the high levels of value-added and knowledge-based products of MSTGC's in order to remain in competition with the market and enhance the reputation of the company's products among customers. Also recommended is paying more attention to KM infrastructure because of its impact on the innovation process and the company's products.

The research paper studies the topical problem of increasing the competitiveness of modern enter-prises through the application of creative methods of innovation process management. The expediency of the use of creative methods of the innovation process management is revealed, which is predetermined by the necessity of the formation of long-term competitive advantages in the modern conditions of operation of the enterprises at the level of management tools. To achieve the goals set in the research paper, a system of general scientific and special methods of studying processes and phenomena in their interrelation and development is used, namely: system approach, methods of analysis, synthesis, modeling, systematization, grouping, logical generalization, structural and logical analysis. The research paper presents the role and place of creative management methods in an enterprise management system, which characterize the ways of influencing the management of an enterprise on the activity and interaction of employees of an enterprise involved in the creation of innovative ideas, products and solutions. The place of creative management methods as a tool for achieving the goals of providing innovation-oriented development of enterprises is grounded, which is a stable prerequisite for ensuring the competitiveness of companies in modern highly competitive innovative product markets. Recommendations for implementation of creative methods of innovation activity management of enterprises have been formed; the procedure and the main directions of the solution of existing problems of implementation of the innovation process at enterprises are proposed. The results of this research paper should be considered in the context of their importance to stimulate innovation-oriented development of enterprises, in particular, in the context of the vital need for the formation of sustainable competitive advantages under the conditions of liberalization of markets and globalization.