The technological revolution has been taking place and rapidly changing many activities in social life, and especially in businesses. The benefits of the technological revolution led to changes in policies for businesses and therefore require businesses to change to adapt. In operations, choosing appropriate policies plays a decisive role in the development of enterprises in production and business, optimizing production activities and dominating the market. Conducting a survey of 310 typical enterprises in Vietnam with stable production and business activities, using estimated regression analysis via SPSS software, the regression results show that the factors that influence the decision of the policy choices are: external groups, administrator influence, employee quality, and legal environment.

Gamification as a new concept uses game elements in a novel way to engage users of a non-gaming system and can be used in many domains within an enterprise, to implement the organizational processes with lower costs, higher quality or in a more efficient way. Although there are many researches on gamification but a few studies can be found in the organizational gamification and there are few research works about framework and methodology for designing and implementing organizational gamification in the literature. The purpose of this article is to provide a comprehensive methodology for the enterprise gamification. This research is an attempt to overcome the mentioned gap via presenting a methodology by applying some important issues including organizational, humanity and gamification aspects together to design and implement customized enterprise gamification solutions through reviewing the related literature and experts’ commentaries. The evaluation of the methodology showed that it is an appropriate and perfect way to design gamification solutions in an organization, besides the enterprise needs to provide the necessary conditions for its implementation. This paper forwards an important debate on a comprehensive methodology for applying enterprise gamification, which explains how to properly use gamification in enterprises to increase productivity and better communication with employees, and thus contributes to literature on internal and enterprise gamification.

The relevance of using the provisions of the fuzzy logic theory in assessing the readiness of the enterprise to change is substantiated. This made it possible to objectively assess the current state of the enterprise, using the nonlinear principles of forming conclusions, to simulate the experts' reflections on the level of enterprise readiness to change. It is proposed to use the McKinsey 7S model in the process of structuring the enterprise's internal environment. On the basis of this model, a fuzzy-multiplier model for evaluating the enterprise's readiness for changes, is constructed, which is presented in the form of a hierarchical relationship between the input variables, groups of input variables; integral characteristics of the elements of the enterprise that characterize its activities, in particular: strategy, structure, systems, style/culture, staff, skills, common values and output variable and they characterize the integral indicators of enterprise readiness for changes. Questionnaires are developed and a survey of gas transportation company staff is conducted on readiness for changes. The result of the expert opinions elaboration is received on the basis of the following methods application; namely statistical processing of expert opinions; the method of pairwise comparisons and the method of fuzzy clusterization. The functions of all parameters membership of the constructed system are obtained. On the basis of the averaged membership functions of input and output parameter terms, the correspondence between membership functions and control rules according to Zadeh is created and the structure of the Mamdani type in the MATLAB system is synthesized. As a result, the assessment of the gas transportation enterprises readiness level to change is obtained. It is substantiated that the obtained results are considered as the basis for further effective decision making in order to ensure the development in the conditions of the instability of the functioning environment.

The research paper studies the topical problem of increasing the competitiveness of modern enter-prises through the application of creative methods of innovation process management. The expediency of the use of creative methods of the innovation process management is revealed, which is predetermined by the necessity of the formation of long-term competitive advantages in the modern conditions of operation of the enterprises at the level of management tools. To achieve the goals set in the research paper, a system of general scientific and special methods of studying processes and phenomena in their interrelation and development is used, namely: system approach, methods of analysis, synthesis, modeling, systematization, grouping, logical generalization, structural and logical analysis. The research paper presents the role and place of creative management methods in an enterprise management system, which characterize the ways of influencing the management of an enterprise on the activity and interaction of employees of an enterprise involved in the creation of innovative ideas, products and solutions. The place of creative management methods as a tool for achieving the goals of providing innovation-oriented development of enterprises is grounded, which is a stable prerequisite for ensuring the competitiveness of companies in modern highly competitive innovative product markets. Recommendations for implementation of creative methods of innovation activity management of enterprises have been formed; the procedure and the main directions of the solution of existing problems of implementation of the innovation process at enterprises are proposed. The results of this research paper should be considered in the context of their importance to stimulate innovation-oriented development of enterprises, in particular, in the context of the vital need for the formation of sustainable competitive advantages under the conditions of liberalization of markets and globalization.