There are challenges Jordanian Islamic banks face in maintaining and enhancing their competitive advantage in a rapidly evolving and increasingly competitive market. This paper aims to examine the factors that affect Jordanian Islamic banks towards competitive advantage, in addition to examining the roles of strategic intelligence and organizational creativity in enhancing Jordanian Islamic banks' competitiveness. However, this paper relied on the descriptive analytical approach, and the study population included general manager, department manager, branch manager, head of department based on Banks structures and annual reports from 2018 to the end of 2023. A stratified random sample was used, approximately 243 questionnaires were examined. The results indicated that organizational creativity and strategic intelligence play a crucial role in building competitive advantage. Also, organizational creativity contributes to achieving superiority by creating an innovative organizational environment, while strategic intelligence reflects the ability to make smart decisions that enhance competitive effectiveness. This paper also demonstrated the importance of managing and harnessing information effectively in order to enhance strategic intelligence. However, this paper contributes to the understanding of success factors in Islamic banking and provides actionable insights for managers navigating the complexities of the banking sector, emphasizing the importance of innovation, differentiation, and strategic decision-making for sustained growth and competitiveness.

The purpose of this research is to provide a conceptual overview on published studies and articles related to social media and information systems as two independent, continuous and interdepend-ent concepts. The research data is from the survey for two social media keywords and information systems from the Scopus site, which is one of the main scientific search engines. Due to a large number of findings, the study area was limited to 6 major areas of social sciences, business management, economics, arts and humanities, psychology and decision-making sciences, and 5185 articles were found. To investigate and analyze the findings, the Romethometrics and bibliometrics library of R Studio software were used. Biblimetrix was a method for studying and evaluating quantitative scientific texts using mathematical and statistical methods. The data obtained from this research is useful for scholars, researchers, decision-makers and those interested in social media and information networks in the political, economic, social and cultural spheres.