This paper presents an empirical investigation to study the effects of different factors influencing on marketing in small and medium enterprises (SMEs) in city of Tehran, Iran. The study has been accomplished among 57 SMEs out of 70 active business units who were involved in hand made carpet. The survey uses a questionnaire originally developed by Merrilees et al. (2011) [Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.] to determine the factors influencing on marketing SMEs. Using structural equation modeling, the results of survey indicate that market orientation, management capability, innovation capability and brand capability of SME & apos; s marketing performance influence on development of marketing, positively.

World Trade Organization (WTO) has been established to facilitate fringe trade in the world and there are many studies associated with the effect of WTO membership on export of various countries. This paper presents an empirical investigation to find the effect of WTO membership on export of Iranian handmade carpet. The survey uses insights from 80 experts who have at least ten years of related job experiences in carpet industry by performing an expletory and using descriptive and quantitative method for analyzing the data. The results of the survey indicate that Iran's membership in WTO will most likely reduce the sales price of handmade carpet. In addition, Iran's membership in WTO will increase scientific and professional power in handmade carpet. It will also help industry get more exposure into international market.