The research objective is to determine the impact of social media on tourists' intention to return: research in Can Tho city, Vietnam, on that basis, proposes some managerial implications to enhance tourists' intention to return. The article uses qualitative research methods combined with quantitative research. Qualitative research conducted by consulting 03 experts to determine the electronic word-of-mouth factor affecting tourists' intention to return, determining the research model, and adjusting the scales to form a questionnaire for use in official research. Quantitative research assessed scale reliability using Cronbach's Alpha, evaluating the measurement model and structural equation modeling. The data analysis results have identified three independent factors affecting tourists' intention to return: Electronic Word of Mouth, Destination Image, and Attitudes Toward Destination. At the same time, destination image and attitude towards the destination impact tourists' intention to return. Based on the research, some solutions are proposed to improve tourists' intention to return.

This article aims to identify the drivers of the life satisfaction and happiness according to basic demands explored in motivational theories and the inclusion of the need for association participation. Structured questionnaire was directly delivered to 454 poor families living in nine districts of Can Tho. The data was processed by using SmartPLS with partial least squares (PLS) technique. The study found that existence needs, growth needs and needs of association participation can mostly explain the model which remarkably contribute to the literature of life satisfaction and happiness. In addition, the needs for association participation and life satisfaction positively affect people’s life happiness. In order to improve the living standards of local people, the government should clearly understand what residents really target to in life and fundamental demands of survive and self-development should be carefully considered and supported by the local authority and private organizations.