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1.

Business networking and sustainability of small rural business: Mediating effects of entrepreneurial orientation Pages 595-606 Right click to download the paper Download PDF

Authors: Mohd. Amin Mohamad, Othman Chin

DOI: 10.5267/j.msl.2019.1.003

Keywords: Business Networking, Entrepreneurial Orientation, Business Sustainability, Small Rural Business (SRB), Structural Equation Modelling (SEM)

Abstract:
This study aims to examine the entrepreneurial orientation (EO) of the Small Rural Business (SRB) entrepreneurs in Malaysia by taking Business Networking (BN) as the antecedent. BN is used to explain the influence of EO as a mediator and its’ consequences towards SRB Business Sustaina-bility (BS). The survey method was employed in this study and the data was analyzed using Structural Equation Modelling (SEM) multivariate data analysis. Based on the SEM analysis, it can be concluded that in this study, the relationship between BN and BS was not mediated by EO. However, BN has direct effect towards EO. Moreover, EO and BN were significant as predictors towards BS. Size, age and technology of SRB were used as control variables in this study.
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Journal: MSL | Year: 2019 | Volume: 9 | Issue: 4 | Views: 2948 | Reviews: 0

 

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