A study has been conducted to examine an array of factors such as the factors affecting integrated marketing communication (IMC), entrepreneurship factors, process factors, and basic competitive pressure factors. Based on the perspective of the advertising film production industry, we will examine the service supply chain within the industry. The study is based on the observation and analysis of 310 people working in fields related to the production of advertising films. The research found that all the factors listed above have an immediate impact on the advertising production industry and are significant. There is a strong influence of entrepreneurs on the commercial film production industry.