How to cite this paper
Al-Adwan, A., Mahfoudh, N., Al-Shaer, B., Alkhaffaf, M., Al-Zrigat, Z & Al-Lawama, H. (2024). Architectural framework of digital marketing: Examining its relationship with customers and the intermediary role of electronic quality in Saudi commercial banks.International Journal of Data and Network Science, 8(2), 957-966.
Refrences
Ahmed, (2021). The Role of a Survey of Smartphone in Satisfaction Saudi Arabia Commercial Banks Clients: The Influ-ence of Electronic Applications. Saudi Journal of Business and Management Studies, 6(7), 205-209.
Aichner & Lombardo, P. (2020). futuro Del mobile marketing in Italia: uno studio con IL metodo Delphi. Micro & Macro Marketing, 29(1), 95-121.
Al-Gasawneh, J. A., Al Khoja, B., Al-Qeed, M. A., Nusairat, N. M., Hammouri, Q., & Anuar, M. M. (2022). Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness.
Al-Khayyal & Salloum, S. A. (2021). Factors Influencing ElectronicService Quality on Electronic Loyalty in Online Shopping Context: Data Analysis Approach. In Enabling AI Applications in Data Science (pp. 367-378). Springer, Cham.
Azzam & Ismai, A. R. (2021, December). Factors Affecting the Use of Electronic Banking Services Provided by Saudi Arabia Commercial Banks from Customers' Point of View. A Case Study: Jordan Ahli Bank in Northern Region/Jordan. In 2021 22nd International Arab Conference on Information Technology (ACIT) (pp. 1-12). IEEE.
Chin, W. W. (1998). Least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295–336.
Chin, W. W., Henseler, J., & Wang, H. (2010a). Handbook of partial least squares: Concepts, methods and applications. Springer-Verlag Berlin Heidelberg.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Routledge.
Diamantopoulos, A., & Siguaw, J. A. (2006). Formative versus reflective indicators in organizational measure develop-ment: A comparison and empirical illustration
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase in-tention. Journal of Business Research, 122, 608-620
Dinsmore, J., Swani, K., Goodrich, K., & Konus, U. (2021). Introduction: Advancing understanding of mobile applications in marketing. Journal of Business Research, 126, 361-362.
Fornell, C. G., & Cha, J. (1994). Partial least squares. In R. P. Bagozzi (Ed.), advanced methods of marketing research (pp. 52–78). Oxford.
Hair, Joe F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109(December 2019), 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069.
Hair, Joseph F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial least squares structural equation modeling (PLS- SEM). In European Business Review (Vol. 26, Issue 2). SAGE Publications Inc. https://doi.org/10.1108/EBR-10-2013-0128.
Hammouri, Q., & Abu-Shanab, E. (2017, May). The antecedents of trust in social commerce. In 2017 8th International Conference on Information Technology (ICIT) (pp. 648-652). IEEE.
Hammouri, Q., Al-Gasawneh, J. A., Nusairat, N. M., Aloqool, A., Al-Amayreh, E., & Anuar, M. M. (2023a, March). Em-powering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector. In 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-5). IEEE.
Hammouri, Q., Al-Gasawneh, J. A., Nusairat, N. M., Hanandeh, A., & Barakat, S. (2021a). The determinants of trust and its influence on online buying intention: an empirical study on social commerce in Jordan. Annals of the Romanian So-ciety for Cell Biology, 4522-4539.
Hammouri, Q., Al-Gasawneh, J., Abu-Shanab, E., Nusairat, N., & Akhorshaideh, H. (2021b). Determinants of the continu-ous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus. Interna-tional Journal of Data and Network Science, 5(4), 667-680.
Hammouri, Q., Aloqool, A., Saleh, B., Aldossary, H., Frejat, S., Halim, M., ... & Darawsheh, S. (2023b). An empirical in-vestigation on acceptance of e-wallets in the fintech era in Jordan: Extending UTAUT2 model with perceived trust. In-ternational Journal of Data and Network Science, 7(3), 1249-1258.
Hammouri, Q., Altaher, A. M., Rabaa’i, A., Khataybeh, H., & Al-Gasawneh, J. A. (2022b). Influence of psychological con-tract fulfillment on job outcomes: A case of the academic sphere in Jordan. Problems and Perspectives in Management, 20(3), 62-71
Hammouri, Q., Altaher, A., Al-Gasawneh, J., Rabaai, A., Aloqool, A., & Khataybeh, H. (2022a). Understanding the deter-minants of digital shopping features: The role of promo code on customer behavioral intention. International Journal of Data and Network Science, 6(3), 641-650.
Hanandeh, A., Altaher, A., Halim, M., Rezk, W., Mahfoudh, N., Hammouri, Q., & Darawsheh, S. (2023a). The effects of digital transformation, digital leadership, and entrepreneurial motivation on business decision making and business process performance: Evidence from greater Amman municipality. International Journal of Data and Network Sci-ence, 7(2), 575-582.
Hanandeh, A., Kilani, Q., Alserhan, A., Khasawneh, Z., Hijazin, A., Nahleh, I., & Hammouri, Q. (2023b). E-marketing, EWOM, and social media influencers' effects on Intention to purchase and customer’s happiness at Amman Stock Ex-change. International Journal of Data and Network Science, 7(4), 1921-1928.
Henseler, Jörg, Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8.
Jain, N. K., Gajjar, H., & Shah, B. J. (2021). Electronic logistics service quality and repurchase intention in e-tailing: cata-lytic role of shopping satisfaction, payment options, gender and returning experience. Journal of Retailing and Con-sumer Services, 59, 102360.
Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.
Li, F., Lu, H., Hou, M., Cui, K., & Darbandi, M. (2021). Customer satisfaction with bank services: The role of cloud ser-vices, security, e- learning and service quality. Technology in Society, 64, 101487.
Majali, T. E., Hammouri, Q., Almajali, D., Hanandeh, A., & Alsoud, M. (2022). Determinants of Online Reviews Useful-ness and Its Impact on Consumers Purchase Decisions. Academy of Strategic Management Journal, 21, 1-9.
Moudud-Ul-Huq, S. (2022). Innovation, M-Banking, and Customer Satisfaction: Empirical Evidence from Bangladesh. In-ternational Journal of Corporate Finance and Accounting (IJCFA), 8(1), 47-64.
Nusairat, N. M., Alroale, M. A., Al Qeed, M., Al-Gasawneh, J. A., Hammouri, Q., Ahmad, A., & Abdellatif, H. (2021). Us-er-generated content-consumer buying intentions nexus: the mediating role of brand image. Academy of Strategic Management Journal, 20(4), 1-12.
Petrić, B., & Czárl, B. (2003). Validating a writing strategy questionnaire. System, 31(2), 187-215.
Pierce, M., & Jiang, P. (2022). Exploring cultural influences on mobile marketing acceptance. International Journal of In-ternet Marketing and Advertising, 15(1), 1-28.
Rabaai, A., Al-lozi, E., Hammouri, Q., Muhammad, N., Alsmadi, A., & Al-Gasawneh, J. (2022). Continuance intention to use smartwatches: An empirical study. International Journal of Data and Network Science, 6(4), 1643-1658.
Raed, H., Altaher, A., Barnat, S., Ahmad, H., Halim, M., Hammouri, Q., & Darawsheh, S. (2023b). The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision. International Journal of Data and Network Science, 7(3), 1361-1368.
Raed, H., Qawasmeh, E., Alserhan, A., Ahmad, H., Hammouri, Q., Halim, M., & Darawsheh, D. (2023a). Utilizing busi-ness intelligence and digital transformation and leadership to enhance employee job satisfaction and business added value in greater Amman municipality. International Journal of Data and Network Science, 7(3), 1077-1084.
Rawwash, H., Masad, F., Enaizan, O., Eneizan, B., Adaileh, M., Saleh, A., & Almestarihi, R. (2022). Factors affecting Sau-di Arabia electronic banking services. Management Science Letters, 10(4), 915-922.
Report, Bank of Jordan, June (2023). https://www.cbj.gov.jo/Association of Banks in Jor-dan.https://www.abj.org.jo/EN/Pages/Studies.
Saadon, M. S. B. (2023). The Impact of Mobile Marketing 4Ss Mix on Electronic Service Quality and Customer Satisfac-tion the Perspective Customers of Saudi Arabia Commercial Banks. International Journal of Economics and Manage-ment Systems.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill-building approach, 6th ed. West Sussex: John Wiley & Sons Ltd.
Shahina, F., & Sachitra, V. (2021). Mobile Marketing Initiatives on Consumer Attitudes and Buying Behaviour of Young Consumers in Sri- Lanka. Asian Journal of Advanced Research and Reports, 54-67.
Štefko, R., Fedorko, R., & Bačík, R. (2018). The role of e-marketing tools in constructing the image of a higher education institution. Procedia- Social and Behavioral Sciences, 175, 431-436.
Aichner & Lombardo, P. (2020). futuro Del mobile marketing in Italia: uno studio con IL metodo Delphi. Micro & Macro Marketing, 29(1), 95-121.
Al-Gasawneh, J. A., Al Khoja, B., Al-Qeed, M. A., Nusairat, N. M., Hammouri, Q., & Anuar, M. M. (2022). Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness.
Al-Khayyal & Salloum, S. A. (2021). Factors Influencing ElectronicService Quality on Electronic Loyalty in Online Shopping Context: Data Analysis Approach. In Enabling AI Applications in Data Science (pp. 367-378). Springer, Cham.
Azzam & Ismai, A. R. (2021, December). Factors Affecting the Use of Electronic Banking Services Provided by Saudi Arabia Commercial Banks from Customers' Point of View. A Case Study: Jordan Ahli Bank in Northern Region/Jordan. In 2021 22nd International Arab Conference on Information Technology (ACIT) (pp. 1-12). IEEE.
Chin, W. W. (1998). Least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295–336.
Chin, W. W., Henseler, J., & Wang, H. (2010a). Handbook of partial least squares: Concepts, methods and applications. Springer-Verlag Berlin Heidelberg.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Routledge.
Diamantopoulos, A., & Siguaw, J. A. (2006). Formative versus reflective indicators in organizational measure develop-ment: A comparison and empirical illustration
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase in-tention. Journal of Business Research, 122, 608-620
Dinsmore, J., Swani, K., Goodrich, K., & Konus, U. (2021). Introduction: Advancing understanding of mobile applications in marketing. Journal of Business Research, 126, 361-362.
Fornell, C. G., & Cha, J. (1994). Partial least squares. In R. P. Bagozzi (Ed.), advanced methods of marketing research (pp. 52–78). Oxford.
Hair, Joe F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109(December 2019), 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069.
Hair, Joseph F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial least squares structural equation modeling (PLS- SEM). In European Business Review (Vol. 26, Issue 2). SAGE Publications Inc. https://doi.org/10.1108/EBR-10-2013-0128.
Hammouri, Q., & Abu-Shanab, E. (2017, May). The antecedents of trust in social commerce. In 2017 8th International Conference on Information Technology (ICIT) (pp. 648-652). IEEE.
Hammouri, Q., Al-Gasawneh, J. A., Nusairat, N. M., Aloqool, A., Al-Amayreh, E., & Anuar, M. M. (2023a, March). Em-powering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector. In 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-5). IEEE.
Hammouri, Q., Al-Gasawneh, J. A., Nusairat, N. M., Hanandeh, A., & Barakat, S. (2021a). The determinants of trust and its influence on online buying intention: an empirical study on social commerce in Jordan. Annals of the Romanian So-ciety for Cell Biology, 4522-4539.
Hammouri, Q., Al-Gasawneh, J., Abu-Shanab, E., Nusairat, N., & Akhorshaideh, H. (2021b). Determinants of the continu-ous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus. Interna-tional Journal of Data and Network Science, 5(4), 667-680.
Hammouri, Q., Aloqool, A., Saleh, B., Aldossary, H., Frejat, S., Halim, M., ... & Darawsheh, S. (2023b). An empirical in-vestigation on acceptance of e-wallets in the fintech era in Jordan: Extending UTAUT2 model with perceived trust. In-ternational Journal of Data and Network Science, 7(3), 1249-1258.
Hammouri, Q., Altaher, A. M., Rabaa’i, A., Khataybeh, H., & Al-Gasawneh, J. A. (2022b). Influence of psychological con-tract fulfillment on job outcomes: A case of the academic sphere in Jordan. Problems and Perspectives in Management, 20(3), 62-71
Hammouri, Q., Altaher, A., Al-Gasawneh, J., Rabaai, A., Aloqool, A., & Khataybeh, H. (2022a). Understanding the deter-minants of digital shopping features: The role of promo code on customer behavioral intention. International Journal of Data and Network Science, 6(3), 641-650.
Hanandeh, A., Altaher, A., Halim, M., Rezk, W., Mahfoudh, N., Hammouri, Q., & Darawsheh, S. (2023a). The effects of digital transformation, digital leadership, and entrepreneurial motivation on business decision making and business process performance: Evidence from greater Amman municipality. International Journal of Data and Network Sci-ence, 7(2), 575-582.
Hanandeh, A., Kilani, Q., Alserhan, A., Khasawneh, Z., Hijazin, A., Nahleh, I., & Hammouri, Q. (2023b). E-marketing, EWOM, and social media influencers' effects on Intention to purchase and customer’s happiness at Amman Stock Ex-change. International Journal of Data and Network Science, 7(4), 1921-1928.
Henseler, Jörg, Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8.
Jain, N. K., Gajjar, H., & Shah, B. J. (2021). Electronic logistics service quality and repurchase intention in e-tailing: cata-lytic role of shopping satisfaction, payment options, gender and returning experience. Journal of Retailing and Con-sumer Services, 59, 102360.
Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.
Li, F., Lu, H., Hou, M., Cui, K., & Darbandi, M. (2021). Customer satisfaction with bank services: The role of cloud ser-vices, security, e- learning and service quality. Technology in Society, 64, 101487.
Majali, T. E., Hammouri, Q., Almajali, D., Hanandeh, A., & Alsoud, M. (2022). Determinants of Online Reviews Useful-ness and Its Impact on Consumers Purchase Decisions. Academy of Strategic Management Journal, 21, 1-9.
Moudud-Ul-Huq, S. (2022). Innovation, M-Banking, and Customer Satisfaction: Empirical Evidence from Bangladesh. In-ternational Journal of Corporate Finance and Accounting (IJCFA), 8(1), 47-64.
Nusairat, N. M., Alroale, M. A., Al Qeed, M., Al-Gasawneh, J. A., Hammouri, Q., Ahmad, A., & Abdellatif, H. (2021). Us-er-generated content-consumer buying intentions nexus: the mediating role of brand image. Academy of Strategic Management Journal, 20(4), 1-12.
Petrić, B., & Czárl, B. (2003). Validating a writing strategy questionnaire. System, 31(2), 187-215.
Pierce, M., & Jiang, P. (2022). Exploring cultural influences on mobile marketing acceptance. International Journal of In-ternet Marketing and Advertising, 15(1), 1-28.
Rabaai, A., Al-lozi, E., Hammouri, Q., Muhammad, N., Alsmadi, A., & Al-Gasawneh, J. (2022). Continuance intention to use smartwatches: An empirical study. International Journal of Data and Network Science, 6(4), 1643-1658.
Raed, H., Altaher, A., Barnat, S., Ahmad, H., Halim, M., Hammouri, Q., & Darawsheh, S. (2023b). The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision. International Journal of Data and Network Science, 7(3), 1361-1368.
Raed, H., Qawasmeh, E., Alserhan, A., Ahmad, H., Hammouri, Q., Halim, M., & Darawsheh, D. (2023a). Utilizing busi-ness intelligence and digital transformation and leadership to enhance employee job satisfaction and business added value in greater Amman municipality. International Journal of Data and Network Science, 7(3), 1077-1084.
Rawwash, H., Masad, F., Enaizan, O., Eneizan, B., Adaileh, M., Saleh, A., & Almestarihi, R. (2022). Factors affecting Sau-di Arabia electronic banking services. Management Science Letters, 10(4), 915-922.
Report, Bank of Jordan, June (2023). https://www.cbj.gov.jo/Association of Banks in Jor-dan.https://www.abj.org.jo/EN/Pages/Studies.
Saadon, M. S. B. (2023). The Impact of Mobile Marketing 4Ss Mix on Electronic Service Quality and Customer Satisfac-tion the Perspective Customers of Saudi Arabia Commercial Banks. International Journal of Economics and Manage-ment Systems.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill-building approach, 6th ed. West Sussex: John Wiley & Sons Ltd.
Shahina, F., & Sachitra, V. (2021). Mobile Marketing Initiatives on Consumer Attitudes and Buying Behaviour of Young Consumers in Sri- Lanka. Asian Journal of Advanced Research and Reports, 54-67.
Štefko, R., Fedorko, R., & Bačík, R. (2018). The role of e-marketing tools in constructing the image of a higher education institution. Procedia- Social and Behavioral Sciences, 175, 431-436.