The purpose of this study is to explore the concept of cultural security and its practical implications in a case study of educational system. There are several definitions of culture, which describe different aspects of cultural security. In fact, cultural security tends to show various behaviors, thinking, beliefs and other people’s perspectives in a society, which represents the overall circumstances. Cultural security and its issues make it possible to have a clear image of a society or community. This paper aims to identify the important dimensions of cultural security in terms of basic components of cultural security identified in a framework. Therefore, after identifying the components, using a questionnaire, required data are gathered from the universities of the city of Ilam, Iran and they are analyzed by SPSS18.0 software and its appropriate statistical tests.

In the new marketing paradigm that is based on the relationship marketing, corporations and organizations look for retaining and enhancing the long run relationships with their customers. Customer relationship management (CRM) as a heart of the new marketing paradigm includes numbers of mechanisms that endeavor to manage sustainable and profitable long-term relations with valuable customers. Every year, there are many programs and resources dedicated for marketing strategy and planning. Evaluation of these endeavors especially the CRM strategy is much important. Hence, the primary purpose of this research is to analyze CRM using balanced scorecard as a valuable strategic tool. Required data was gathered from one of the biggest commercial banks of Iran and they were analyzed using BSC and statistical software packages. Results indicate that there is a meaningful relationship between 3 main aspects of CRM strategy and 4 main aspects of BSC.