The purpose of the present study is to prioritized different methods for making necessary change on the administrative system of the central state Welfare Organization in Iran. The proposed model of this paper uses descriptive and measuring approach based on 11 questionnaires, which include criteria and necessary options to change the administrative system. The proposed model selects the sample size from different management levels, human capital development assistance, top, middle, and operational mangers of central state Welfare organization. Analytical hierarchy process (AHP) technique is used to perform pairwise comparisons and Expert Choice is implemented to analyze the information. The results indicate that structure and process correction are the primary requirements for systematic changing. Weight of mentioned index is 0. 203 and the Compatibility Rating of changing criterion is equal to 0.06.

During the past few years, Iranian auto industries sell their products directly to customers and the increase competition among domestic auto makers has increased motivation to pay especial attention to their customers. This paper investigates relationship between marketing and customer’s loyalty. The study designs a questionnaire consists of three parts. The first part is associated with customer information, the second part considers relationship marketing factors and the third part measures components of customer’s loyalty. Cronbach alpha in relationship marketing, loyalty and overall alpha were measured 0.878, 0.891 and 0.712, respectively. Obtained data were analyzed using LISREL software. Ranking the components of the internal and external latent variable are discussed by using the Friedman test and our investigation indicates that some components are not meaningful when the level of significance is five percent. Based on the results of Freedman test, common sense is the most important factor with relative weight of 4.08, followed by relationship (4.01), trust (3.90), commitment(3.86), trouble shooting (2.88) and for the variable of loyalty, quality(3.89), reputation(3.57), decoration(3.4), responsibility(2.96), clients seeking variety (1.75) have the highest average respectively. Note that the results of Friedman test are consistent with the results of structural equation modeling. Chi-Square values have been calculated as 597.701 and 108.917 for marketing relationship and loyalty, respectively.

The present study studies the role of customer relationship management (CRM) in improving organizational effectiveness. The proposed model of this paper is implemented on customers of one of Iranian bank called Agricultural. The proposed model designs a questionnaire and selects a sample of 150 customers, randomly. The results of the survey has been validated using Cronbach alpha, which was .926. Research hypotheses are analyzed using Pearson & apos; s correlation test and all hypotheses are confirmed when the level of significance is five percent. The results of our survey have disclosed that all these mentioned factors could impact customer satisfaction, positively. In addition, we have also considered used Freedman test to rank the relative importance of these factors and customer-centered was number one priority followed by recognizing customers & apos; need, Mutual understanding and Loyalty. Customer complaints are also the last priority in our ranking.